Research On China’s Insurance Companies’ Participation In The Construction Mode Of Elderly Service System

At present,the weakening of family pension function,the approaching of deep aging,the aggravation of longevity risk,the increase of the proportion of empty nesters and the increase of the number of retirees have produced a huge demand for social pension services.However,China’s elderly care service industry is still in the development stage,and the total amount of services provided is far from the total demand of the society.The government has issued a number of policies to encourage and support social forces to enter the supply ranks of elderly care services.Commercial insurance companies have become an important social force involved in the supply of pension services due to their advantages in policies,funds,customer resources and professionalism.In this context,the study on the mode of Chinese insurance companies participating in the construction of elderly service system can help insurance companies improve the efficiency of resource allocation and provide reference for commercial insurance to choose an appropriate mode to enter the elderly service industry.Combined with the endowment service system and insurance companies to participate in the development of the current policy guidance and the development of the insurance industry,the insurance company to participate in pension service system construction is necessary,feasible and has significant advantages,but now in the business model building,pension service supply and policy support still faces huge challenges.With the help of the typical case of the current development of insurance company pension service representative four models of development situation,analyzes the patterns in mechanism,operation mode,layout,resources demand,capital flow during the characteristics and existing problems,compared the various patterns in response to demand,participation conditions and resource requirements.The research for the insurance company to participate in the construction of pension service system mode selection provides a certain basis: large and medium-sized insurance companies in capital,business scale and operation ability strength is stronger,in addition to the "insurance + endowment + financial" model need to set up a professional endowment insurance company access conditions are difficult to meet,according to their own layout requirements to choose the appropriate participation mode;Small and medium-sized insurance companies and new Internet insurance companies are relatively weak in investment strength,business volume and pension service talent team building,and they are suitable for the "insurance + home care service" mode and "insurance + elderly care + health" mode based on investment and cooperation.In addition,in order to further promote the participation of insurance companies in the construction of elderly care service system,the industry should make efforts in mode selection,the formation of pension ecosystem,talent problem solving and the establishment of industry standards,so as to achieve the goal of rapid growth of the supply of high-quality elderly care services.