On The Application And Research Of The PPP Model In Elderly Care Service

Along with the population aging deepening,the number of elderly population increased year by year,as a special group,the elderly often have high age,poor health and income instability special properties,how to guarantee the elderly spend the rest of his life,health,happiness,are related to the country’s prosperity,social stability and family happiness.At present,Chinese aging population mostly adopt the way of family pension,as the "421" family finiteness of traditional family pension mode disadvantages exposed gradually.The most prominent problem lies in that the traditional home pension way can not meet the diversified pension needs of the elderly group.In the face of the pension difficulties of the same age range and the same pension needs of the elder,the solution of the dilemma is being integrated and large-scale,that is,setting up professional institutions to provide special services for the elderly groups.Coupled with the change in the concept of old age,the elderly groups gradually accept the specialized pension agencies.Through the professional management model,institutional pension model relies on institutional entities to provide a wide range of old-age products and services,which has a significant advantage in the pension service system.Institutional pension model has gradually become the future development trend of China’s pension industry.In the field of pension,the government acts as the role of "the first responsible person",and the government has the obligation to provide the improved pension products and services to the elderly groups.However,directly involved in the construction and operation of pension institutions-public pension institutions,the government is faced with excessive dependence on financial subsidies,management lax,low efficiency and other issues.With the purpose of market profit,private pension agencies are difficult to access the threshold,whose scale is small and service products are single.It can be seen that public and private enterprises can not achieve the maximum of economic and social benefits.The reason is that the pension service is a special quasi-public goods,and there are limitations only with the existence of government or business operations,which can not meet the diversified needs of clients.It is urgent to explore a government-marketdevelopment model.The operation mode of government and social capital cooperation(PPP)was originally regarded as a kind of government financing mode,which was effective in alleviating the government’s financial burden,activating private capital and optimizing the supply structure.The model is applied to the field of market-oriented public infrastructure construction,and the operating efficiency is significantly improved,whose performance is much higher than the government operation.PPP model provides a new mode of operation and development ideas to solve the plight of pension service.There are many studies on the PPP model in the current academic circles,but the PPP model is still fresh in the field of pension service industry.There is still a lot of room for the study of theoretical mode and practice.Therefore,based on the theoretical basis and operating procedures of the current PPP model and combined with the current situation and development model of pension service industry,this paper finds out its running problems,including the narrow financing channels,the solidification of the supply structure,the lag of the personnel quality and so on;According to the existing problems,this paper analyzes the causes of the running problems.This paper also analyzes comprehensively the government and social organization cooperation model,and uses SWOT analysis method to analyze and evaluate the practical feasibility of applying PPP model to the pension service industry from four aspects: "superiority","disadvantage","opportunity" and "threat".Through the demonstration,the paper introduces the whole process of PPP project of Yiheyuan Elderly Service Center in Shanghai,and evaluates the PPP practice mode of Yiheyuan Elderly Service Center on the two aspects of economic benefit and social benefit.In view of the shortcomings of the current model,this paper explores government management measures of the PPP model in the field of pension service applications from the perspective of government.