Research On Pricing Decision Of Emergency Supply Chain Under The Background Of Digital Transformation

With the continuous development and innovation of information technology,digital technology has become a key driving factor to promote economic development,improve industry competitiveness,and ensure comprehensive and sustainable development.The 14 th Five-Year Plan clearly puts forward "accelerate digital development and develop digital economy";The Fifth Plenary Session of the 19 th CPC Central Committee proposed to develop the digital economy and promote digital industrialization and industrial digitalization;A number of policy plans show that in the future development of the emergency logistics supply chain system,grasping the advantages of technology promotion,policy support and industry development is the key driving factor to respond to vague emergency material needs,improve industry competitiveness,and ensure comprehensive and sustainable development.Combined with the attributes and characteristics of the emergency supply chain and the characteristics of the industry,under the background of digital transformation,it will be the common expectation to seize the opportunity to make the pricing decision of the emergency supply chain more accurate and maximize the synergy of interests of all parties.The optimization and improvement of the existing emergency supply chain model can promote the comprehensive maximization of emergency effect and the benefit protection of material enterprises.Based on this,on the basis of summarizing and summarizing domestic and foreign researches on digital transformation,emergency supply chain and platform-based pricing strategy,this paper analyzes the data and literature related to the pricing of emergency supply chain by using pest,studies the current situation and influencing factors of decision making,and makes a theoretical review for the digital transformation of emergency supply chain.Based on the existing experience of logistics digital transformation,the emergency logistics platform should be considered in the process of emergency supply chain transformation to digital and have data empowerment capability.Under the emergency supply chain procurement mechanism of government-enterprise collaboration,a secondary supply chain with retailers and an emergency logistics platform as emergency material providers and the government as emergency material purchasers should be constructed.This paper explores the impact on the government pricing strategy under three scenarios: whether the emergency logistics platform is enabled or not and whether retailers accept the emergency logistics platform data empowerment.Stackelberg game is used for reverse order solution and analysis,and it is found that(1)Compared with the scenario without data empowerment,government pricing can be reduced through data empowerment.Reduce the impact of disaster probability on prices;(2)The government’s objective function is the smallest,and the benchmark price decision made by the government has a positive relationship with the quantity decision of the two emergency materials.The government encourages retailers and emergency logistics platforms to increase the reserve of emergency materials by changing the basic price level.(3)Due to the leading role of the government,the pricing is generally inclined to establish a small price of basic products.From the perspective of long-term cooperation of the overall interests of enterprises,the government should give reasonable compensation to enterprises to stimulate cooperative enterprises and make cooperation willingness higher.Finally,reasonable data is used to verify that the emergency supply chain can be optimized in pricing under the scenario of data empowerment and prove the feasibility of this model.In general,this study conducted a multidimensional analysis of the impact of data empowerment on government pricing under the flexible quantity of emergency materials procurement,and provided a reference for the application of data empowerment in emergency supply chain.It is of great theoretical significance for emergency supply chain with emergency logistics platform to carry out digital transformation in pricing link,and also provides relevant strategy reference for digital transformation to carry out research similar to emergency supply chain pricing decision.