The Communist Party of China’s propaganda work is tremendously essential.As a part of propaganda work,the importance of network propaganda work is self-evident.With the advancement of the economy,science and technology,as well as the development of the Internet,the Internet has steadily evolved into the primary front,battleground,and focal point of ideological conflict.The importance of network propaganda work is becoming more and more prominent.Based on the perspective of historical research,taking the People’s Daily Online as the main investigation object,using the methods of literature research and historical research,and through the collection and analysis of literature,this paper makes a systematic study on the historical background,theoretical basis,infrastructure,development history,basic experience and practical enlightenment of the network propaganda work of the Communist Party of China.The main content of this paper is divided into five parts.The first part is the introduction.This part mainly expounds the research background and significance of this paper,analyzes the research status and trend at home and abroad,expounds the research ideas and methods of this paper,points out the innovation and shortcomings of this research,and defines the related concepts.The second part is the background and conditions of the network propaganda work of the Communist Party of China.Starting from the context of historical development,this part analyzes the historical background of the CPC’s network propaganda work from both international and domestic aspects,combs the theoretical basis of the CPC’s network propaganda work from the relevant discussions of Marx,Engels,Lenin and the main leaders of the CPC,and finally discusses the infrastructure construction of the CPC’s network propaganda work.The third part is the development process of the network propaganda work of the Communist Party of China.This part takes the People’s Daily Online as the main investigation object,and combs the development process of the Communist Party of China’s network propaganda work from four aspects: audience,platform,content and method.Based on the development of China’s Internet and the development and changes of the guiding ideology of the Communist Party of China’s network propaganda work,the development process of the party’s network propaganda work is divided into three stages:the first stage is the preliminary exploration period of network propaganda work from 1994 to 2002;The second stage is the period of vigorous promotion of network propaganda work from 2002 to 2012;The third stage is the flourishing development period of network propaganda work since 2012.The fourth part is the basic experience of the network propaganda work of the Communist Party of China.On the basis of combing the development process of the Communist Party of China’s network propaganda work,this part summarizes the basic experience of the Communist Party of China’s network propaganda work from four aspects:audience,platform,content and method.The fifth part is the practical enlightenment of the network propaganda work of the Communist Party of China.According to the course and basic experience of the Communist Party of China in carrying out network propaganda work,this part analyzes its practical enlightenment to the Communist Party of China in carrying out network propaganda work under the new situation. |