Investigation Report:The Communication Status And Effect Of Red Resources In Students Of Sports College

The year 2021 marks the 100 th anniversary of the founding of the Communist Party of China.General Secretary Xi Jinping has repeatedly stressed the need to make good use of red resources and pass on the red genes.Red resources,as the crystallization of revolutionary culture,embody the spirit of loving the Party and loving the country.They are an important carrier and fresh teaching materials for inheriting red genes and carrying out the learning and education of Party history.As universities with strong professional characteristics,sports universities have many differences between students compared with students in ordinary universities.The integrated development of red resources and sports characteristics is not only the need of red spirit inheritance,but also an inevitable requirement of cultivating the comprehensive quality of talents in sports universities.Therefore,sports colleges and universities in China has transformed and utilize the "red" resources,through various forms of red resources into the ideological and political education activities,actively explore the combination of red resources and sports characteristics,promote red resources creative transformation,innovative transmission,enrich the practice case,achieved positive influence in the student group.At the same time,in the process of communication,there are also many problems in the dissemination of red resources in colleges and universities due to the imperfect guarantee mechanism and the insufficient scientific evaluation mechanism.In order to objectively measure the red resources in the spread of sports students,the survey according to the 2021 soft China sports university rankings,choose the top six representative sports colleges-Shanghai sports college,Beijing sports university,capital sports college,Tianjin sports college,Wuhan sports college and Shenyang sports college students as a research object.Based on the 5W propagation mode,the implications of the five links of propagation.During the research process,literature research,content analysis,case study,interview,questionnaire survey and comparative analysis methods were used.First of all,the red resource-related activities of the 6 target colleges in 2021 were sorted out and sorted into a table,and 3 typical activity cases with numerous participation,wide influence,high media attention,and fully reflecting the combination of red resources and sports characteristics were selected for in-depth analysis.The experience,characteristics and existing problems in the practice of red resource communication are summarized.Secondly,through in-depth interviews with25 students from 6 universities,we collected our impressions,opinions and suggestions after participating in the red activities.On this basis,the research questionnaires were formulated,distributed and recovered,and the statistical data of 343 valid questionnaires were analyzed.The research according to the spread of the subject,content,channel,audience,effect of five links,for the future sports colleges for red resources dissemination practice,put forward the following Suggestions: 1.Expand the main body,improve the cognition of red resources education function 2.Activate content,promote the integration of red resources and sports resources 3.Close to the audience,improve students’ ability of independent learning.4.Use clever channels and use new media to get close to students’ interest points.5.Strengthen the effect,improve the feedback mechanism and listen to the opinions of all parties.