Research On The Protection Of Personal Data Rights And Interests In China Under The Background Of Digital Transformation

General Secretary Xi Jinping pointed out in his report to the Party’s 20th Congress that we should accelerate the development of the digital economy,promote the deep integration of the digital economy and the real economy,and create a digital industry cluster with international competitiveness.In August 2020,during an investigation in Anhui,it was stated that "we should accelerate the development of manufacturing towards digitization,networking,and intelligence" and "we should leverage the advantages of the digital economy and accelerate the transformation of industries towards digitization and intelligence".Digital transformation will enable the traditional relations of production and production elements to be used rationally according to the optimal principle.By closely coupling relations of production and production elements,higher value productivity will be obtained,which will help China’s rapid economic development.In this context,the rapid development of digital technology has driven the rapid development of information technologies such as big data,artificial intelligence,and 5G.Enterprises or organizations need to use digital technology to change their business models,processes,culture,and customer experience,apply and integrate relevant content in order to meet consumer needs and maintain competitive advantages.In the context of Digital transformation,the digital economy,on the one hand,increasingly highlights the economic value of personal data,on the other hand,also makes data subjects face greater risks in the protection of personal data rights and interests.How to effectively protect users’ personal data rights and interests in the context of Digital transformation has become a major issue facing countries.This article conducts research and analysis on the issues of personal data protection in China through literature research,interview research,questionnaire survey,and other methods.Based on the identified problems,the main reasons for their existence are analyzed,and targeted suggestions are given to improve the protection of personal data rights in China.In terms of literature research,this article analyzes the definition,attributes,and protection methods of personal data from the perspectives of the Organization for Economic Cooperation and Development(OECD),the United States,Germany,and other organizations and countries,as well as China’s research on personal data protection,and sorts out different concepts of personal data protection at home and abroad.In research such as interviews and questionnaires,the current situation of personal data rights protection in China,key issues in personal data rights protection,and optimization strategies for personal data rights protection are analyzed.This research has found that the key issues and reasons for the current protection of personal data rights in China mainly include:firstly,the regulatory mechanism for personal data rights protection in China is not sound enough,coupled with the high economic value temptation of personal data,leading to obvious abuse of personal data;Secondly,the asymmetry of personal data information is relatively severe,leading to a high degree of failure of the user notification and consent mechanism;Thirdly,the complexity of setting personal data privacy changes leads to low willingness of users to protect personal privacy;The fourth issue is that the personal data rights protection system is not perfect enough,resulting in further clarification of the responsibilities and rights of individuals with personal data rights.Finally,based on the research results of personal data rights protection both domestically and internationally,as well as the key issues and reasons for personal data rights protection in China,this study proposes corresponding countermeasures and suggestions for personal data rights protection in China from four aspects:the government clarifies the rights and responsibilities of all parties to personal data,enterprises implement their responsibility for personal data protection,social groups strengthen third-party supervision and service capabilities,and launch new data protection technology solutions.