Study On The Implementation Of Aging Appropriate Financial Service Policy In Suzhou

At present,China has entered an aging society,the degree of aging deepened year by year,and the practical urgency of actively dealing with the aging of the population has never been more evident.Documents such as the 20th National Congress of the Communist Party of China,the 14th Five-Year Plan,and the 2035 Vision Outline have all made overall arrangements for addressing the aging of the population and building a policy system and social environment that respects and accommodates the elderly.It is an important part of the cause of aging in China and one of the important measures to effectively deal with the adjustment of aging.In this context,active exploration has been carried out by all localities.Suzhou has introduced special measures for the transformation of financial services suitable for aging based on the actual situation,on the basis of the spirit of central and superior policy documents,and in combination with the actual situation,which provides a policy basis for promoting the optimization and upgrading of financial services for the elderly.In this paper,the author takes the policy implementation status of Suzhou "Notice on Practically Solving the Difficulties of Using Intelligent Technology for the Elderly by Banking and Insurance Institutions" as the research object,adopts the Smith policy theory implementation model as the tool,and conducts research and discussion through literature research,empirical research and case analysis.Through the study of this paper,the author believes that the implementation of Suzhou’s financial services for aging policy has achieved certain results.The elderly assistance facilities and equipment of various outlets have been optimized,and the financial services,activities and publicity and education for the elderly have been improved to a certain extent.However,at present,the relevant policies are still in the preliminary implementation stage,both the policy itself and the executive personnel are not perfect and mature enough.This paper focuses on the study of policy implementation.It is found that in the process of the general implementation of the financial service aging appropriate policy in Suzhou,there are some problems,such as the deviation between the policy and the actual situation,the lack of enthusiasm and ability of the implementation agency,the lack of acceptance and participation of the target group,and the influence of environmental film and television on the implementation effect.It lies in the fact that the policy formulation fails to combine with the actual situation,the operating concept of the executing agency has not changed,the target group has its own characteristics and cognitive deviation,and the policy implementation environment is not ideal.In view of the above problems and reasons,this paper puts forward the direction of policy implementation optimization,such as improving the system and mechanism,enhancing the implementation effectiveness,improving the level of propaganda and education,and perfecting supporting measures.