Research On The Practice Of Xi Jinping’s News And Public Opinion Thought

Xi Jinping’s News and Public Opinion Thought is a profound and logically coherent ideological system,characterized by prominent focuses and appropriate methods.It points out the direction for socialist news and public opinion work with Chinese characteristics in the new era,provides scientific theoretical guidance,and demonstrates significant practical value.The Marxist classic writers’ news and public opinion thoughts and the news and public opinion ideas of China’s previous leaders are the sources of Xi Jinping’s News and Public Opinion Thought.In the current era of China,the news and public opinion environment has undergone tremendous changes.Based on this,Comrade Xi Jinping emphasized that news practice should follow the principles of unity between Party nature and the people’s nature,guided by Marxist news views,innovation as a requirement,and giving priority to positive publicity.He also proposed that we should promote the development of media integration,advance the construction of new mainstream media,news workers should grasp the law of news communication,and news media should enhance international communication capabilities.These judgments have become the focus of exploration and practice in China’s news industry.However,in the news work of the new media era,China’s news media constantly faces"new challenges," especially in reporting on major issues concerning the future and destiny of the Party and the country,such as the "Belt and Road" initiative,where there may be problems of "rough internal communication" and "limited external influence" in dissemination.To address these practical problems,it is necessary to implement Xi Jinping’s News and Public Opinion Thought.Specifically,we need to build mainstream media with correct orientation,use exciting stories to elucidate Chinese values,strengthen the management and control of online news and public opinion,and cultivate news talents with the "four abilities."By practicing Xi Jinping’s News and Public Opinion Thought,China’s news media can improve its professional level and industry reputation.Analyzing the "Belt and Road" media communication perspective is beneficial for the public to have a more intuitive understanding of Xi Jinping’s News and Public Opinion Thought,enhance their trust and recognition of China’s news media,and further increase the media’s influence and credibility.This will contribute positively to promoting China’s media to become more internationalized and enhancing its ability to guide public opinion.