Research On Strategies To Enhance The Credibility Of Local Government New Medi

In recent years,with the vigorous development of mobile Internet,the field of new media has been constantly iterated and refreshed under the concentrated offensive of a number of KOLs,which have been rapidly breaking through the initial platforms such as Weibo and Wechat to APP clients and new fields such as live broadcasting.In this context,local government agencies attach increasing importance to the new media of government affairs.As a major category of media,local government new media relies on government agencies,and credibility construction is the core issue,the fundamental embodiment of its vitality,and an important part of grassroots public governance.In order to promote the healthy development of the new media of government affairs,in recent years,the national level has also proposed to comprehensively enhance the communication,guidance,influence and credibility of the new media of government affairs,further pushing the credibility of the new media of government affairs to the forefront.At present,our country is going through the critical period of economic transformation and the deep water area of reform,we need to establish the good social trust environment to achieve the goal of harmonious society.At the same time,the current social situation is that the social network is full of complex and difficult to distinguish between true and false information and the rapidly changing situation in the field of public opinion,which is difficult to accurately predict.Therefore,the credibility of local government new media is faced with the pressure of both opportunities and challenges.How to effectively make use of the "dividend" brought by the development of new media,enhance the interaction between politics and citizens,and constantly improve the credibility of local government in the new media,has become a difficult task in front of our local government,which needs to be further explored.It also has reference significance for the administration of local government departments to clarify the current situation of the new media credibility of local government affairs,the difficulties faced by its improvement,clarify the key links of the improvement of the new media credibility of local government affairs,and put forward targeted countermeasures and suggestions.Based on the new media practice of government affairs in R City,on the basis of combing and summarizing the research results at home and abroad,using literature analysis,case study,interview,questionnaire and other research methods,starting from the two major research objects of local government new media credibility evaluation subject--the public,and local government new media operation and maintenance subject--account operation and maintenance personnel,it can be found that,The public credibility of the new media in local government affairs faces multiple dilemmas such as content production,operation management,government service,public relations and innovative development.From the aspects of optimizing the content supply chain,enhancing the operation guarantee ability,clarifying the platform function positioning,strengthening the public opinion handling mechanism,and improving the assessment and incentive mechanism,we will build a sound ecological construction of local government new media credibility,promote the dual roles of local government new media and the media,and comprehensively enhance the positive interaction between local government new media and the public.Will be a steady improvement of local government new media credibility of the main countermeasures.