Research On Legal Issues Of Intellectual Property Protection On Cross-border E-commerce Platforms In My Countr

With the deepening of globalization,cross-border e-commerce,a new commodity economic category,has developed rapidly,and one of the problems brought about is the frequent occurrence of intellectual property infringement,which is a problem worth pondering and exploring,how to protect the legitimate interests of right holders,and the development of cross-border e-commerce platforms has brought challenges to traditional intellectual property protection.How to deal with the contradictions of intellectual property disputes between various entities in cross-border e-commerce platforms,and protect the legitimate rights and interests of intellectual property right holders,platform service merchants and cross-border e-commerce platforms and resolve conflicts and disputes by formulating reasonable and effective internal rules.This article first analyzes the internal defects of cross-border e-commerce platforms from the perspective of cross-border e-commerce platforms,focusing on case analysis,and the necessity of intellectual property protection of cross-border e-commerce platforms.Secondly,it focuses on analyzing cross-border e-commerce platform intellectual property dispute cases and studying the legal issues of cross-border e-commerce platforms on intellectual property protection.Finally,according to the case,it directly starts from the dual perspective of cross-border e-commerce platform as a participant and manager of cross-border trade,focuses on the internal governance rules and means of cross-border e-commerce platform on intellectual property protection and infringement prevention,puts forward corresponding improvement suggestions from the internal governance and legislation of cross-border e-commerce platform,and summarizes the relevant suggestions on improving the rules of intellectual property protection,standardizing governance behavior,strengthening regulatory responsibilities,and improving legislation and legal procedures within China’s cross-border e-commerce platform.