Research On The Optimization Of Consumer Rights Protection Work By Grassroots Market Supervision Departments In The Background Of Digital Economy

With the rapid development and growth of the digital economy,emerging business models and formats are becoming increasingly complex,and traditional consumption content.forms of consumption,payment methods,etc.have undergone disruptive changes.This has brought serious challenges to consumer rights protection and market supervision work.In recent years,in order to adapt to new business models and consumption methods,market regulatory authorities have actively explored and transformed regulatory concepts,methods,and methods,and have also achieved certain results.However,due to various factors such as policies and regulations,institutional mechanisms,technology,and manpower,there is still a significant gap between the regulatory work of grassroots market supervision departments and the current situation of the consumer market and the expectations and demands of the masses.Therefore,how grassroots market supervision departments can better play their regulatory and rights protection functions to adapt to consumer production and business activities in the context of the digital economy is a hot topic of social concern and a focus of grassroots market supervision reform.This article focuses on the consumer rights protection methods of grassroots market supervision departments in the context of the digital economy.By conducting research and analysis on the consumer rights protection work of the market supervision departments in Wencheng County,we understand and grasp the current situation,problems,and reasons of consumer rights protection by grassroots market supervision departments.We also summarize and list the opportunities and threats of the external environment,as well as the strengths and weaknesses of internal organizations,It is concluded that the current consumer rights protection work of the grass-roots market supervision department has the advantages of a relatively complete consumer rights protection system and mechanism,a solid foundation for digital reform,the disadvantages of lack of digital ideas and thinking,and a shortage of digital talents.Facing the opportunities of digital supervision concept innovation,information technology and big data assistance,as well as the threats of insufficient supply of intelligent supervision system,and cross regional and cross domain challenges of the digital economy.The SWOT analysis method was used to analyze the cross combination of various factors for strategic analysis,proposing four combinations of strategic directions:SO(pioneering strategy),WO(striving strategy),ST(resistance strategy),and WT(conservative strategy).Finally,combined with digital governance theory,from establishing the concept of "big rights protection" work,strengthening platform data analysis and information technology application,strengthening collaborative supervision among various departments Specific strategic implementation suggestions were proposed from six aspects:building a new market supervision mechanism with credit as the core,promoting the focus of information digital platforms to sink,and enhancing the intelligent technology application ability of grassroots market supervision teams.