Research On The Protection Of Short Video Producers’ Rights

With the advent of the digital age,my country’s short video industry has developed rapidly.The highly interactive features make short videos quickly become a widely used way of information exchange.The brand-new economic development model of short video makes the network economy an important part of the economic system.At the same time,the changes in entertainment methods brought about also add new ways to social,cultural and entertainment life.But at the same time,the rights of short video producers are frequently violated,and the number of disputes over short video rights continues to increase.The current discussion and research on the protection of the rights of short video producers mainly focus on the research on the protection of copyright in the narrow sense after the creation of short videos,ignoring the protection of the neighboring rights of producers of video products in the rights of short video producers.However,the occurrence of infringement chaos in the short video industry is not of a single nature,and the protection of the rights of short video producers is a more systematic issue.Therefore,the purpose of the research is to analyze the dilemma of short video producers’ rights protection,put forward corresponding countermeasures,realize the balance of interests of all parties in the short video industry,and promote the healthy and orderly development of the short video industry.To analyze the practical problems existing in the protection of the rights of short video producers,we must go through real short video dispute cases.Through sorting out and comparative analysis of the short video case disputes that have occurred,it can be concluded that the characteristics of the short video case disputes mainly focus on the identification of short video attributes,damage compensation,case litigation subjects,and platform defense reasons.The difficulties in protecting the rights of short video producers mainly lie in the immature legal norms,weak legal awareness in the short video market as a whole,and weak industry supervision.Therefore,by improving the legal norms,improving the overall legal awareness of the short video industry,strengthening the level of industry supervision,and innovating platform protection technology,we can form a joint force to build a comprehensive social governance model,build a complete protection system,and balance the interests of all parties.Conspire for the future development of the short video industry.