| With the update iteration of science and technology,the Internet economy has been fully developed.Especially in recent years,the marketing model of live broadcasts and goods has emerged.Web live broadcasts have quickly become an important part of the Internet economy.It’s an important role in promoting.However,webcasting and bringing goods have also caused many new social problems and legal issues.Among them,the false publicity behavior of webcasting and cargo has increasingly attracted people’s attention and discussion.At present,there are many types of online live broadcasts with false publicity behaviors.How to define and judge false propaganda behaviors of online live broadcasts is an urgent problem.The current laws have unknown applications of laws on online live broadcasts and false propaganda behaviors,uneven responsibility distribution,and provisions that are too broad and lead to formal dilemma.If the above problems are not solved in time,it will become an obstacle to the development of live streaming goods.In response to the main problems caused by the false publicity behavior of webcasting and cargo,clarify the scope of law applications,divide the responsibilities between the main body of the live broadcast and the main body of the goods,and the improvement of the regulatory mechanism is the focus of regulating the online live online and bringing goods.By analyzing the essence of the false publicity behavior of live broadcasts and cargo,study the relevant laws and regulations of regulating the relevant laws of online live broadcasts and cargo,and solve the many problems caused by the false publicity behavior of the live broadcast and cargo,in order to promote the sustainable development of online live broadcast and goods. |
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