| With the development of platform enterprises to the mature stage,horizontal merger for industrial chain integration,reducing internal friction and seeking synergy to consolidate their market position has become the competitive strategy in this period,but at the same time,the restrictive competitive effect brought by horizontal merger is also the focus of antitrust supervision.Different from traditional enterprises,platform enterprises present different economic characteristics,especially the cross network externalities and bilateral market characteristics,which bring new challenges to antitrust regulation.Combined with the characteristics of platform economy,this paper combs the anti-monopoly regulation of platform economy horizontal merger with reference to the European and American Guide to horizontal merger and the anti-monopoly guide of the anti monopoly Commission of the State Council on the field of platform economy,and optimizes the market definition,anti competitive effect,offsetting factors,prohibition and relief steps,It provides an analytical basis for the following case of the merger of DOYU and HUYA.Although the platform guide has important guiding significance,there are still some problems,such as vague market definition and difficult to confirm the effect of restricting competition.The proposal of the digital market law recently adopted by the EU provides a new solution for the antitrust of a few large platforms,replacing the original antitrust analysis framework with the "gatekeeper"system,so as to make law enforcement actions faster and more powerful,It can be used as an important reference for future law enforcement actions.At the same time,with the help of the steps of horizontal merger antitrust regulation,this paper gradually analyzes the merger of DOYU and HUYA,and clarified the reasonableness of the decision made by the State Administration of market supervision,and should prohibit the case of the merger of DOYU and HUYA.Under the era background of"strengthening antitrust and preventing disorderly expansion of capital",it will provide an important reference for the anti-monopoly regulatory authorities to the anti-monopoly cases related to the horizontal merger of platform enterprises in the future. |
