| Regional media image is the overall cognition and intuitive impression of a certain region formed by people through media,including the performance of this region in politics,economy,ecology and other dimensions.Media is a writer who records social changes,reflecting social changes and participating in the construction of social reality.How the media constructs the image of the region will not only affect the public’s perception and evaluation of the region,but also affect the promotion of regional competitiveness and long-term development.This paper selects reports on Yueyang from People’s Daily(2012-2021)as research samples,and uses Fairclough’s THREE-DIMENSIONAL discourse analysis model as theoretical support to conduct discourse analysis on yueyang from three aspects of text dimension,discourse practice dimension and social practice dimension respectively.Combined with the content analysis method,it summarizes the media image of Yueyang constructed in the People’s Daily report.The research found that yueyang’s reports in People’s Daily in the past ten years presented positive media images from the five dimensions of politics,economy,culture,people’s livelihood and ecology,such as "dynamic grassroots Party building,new heights integrating Hong Kong and industry,model integrating culture and tourism,sentry of Yangtze River flood control,defender of Dongting shore".However,there are also negative media images such as "public opinion monitoring failure and bystanders blocking the lake for damming".Media image is the active reflection of reality image.This paper analyzes the deep factors behind yueyang media image constructed by People’s Daily news discourse by using relevant theories of journalism and communication.Finally,aiming at the problems existing in the process of constructing yueyang’s image,this paper explores the specific methods and paths to improve yueyang’s media image from the three subjects of Yueyang government,Yueyang media and yueyang citizens. |
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