| The report of the 19th National Congress of the Communist Party of China first put forward the implementation of the rural revitalization strategy,calling for strengthening agriculture,building beauty in rural areas,and making farmers rich as soon as possible.After that,the country issued a series of policy documents to promote rural industries,talents,culture,ecology and organization.Revitalize.With the vigorous development of rural tourism,it is increasingly related to the rural revitalization strategy,and the two jointly promote the process of agricultural and rural modernization.Under the background of the implementation of the rural revitalization strategy,it is particularly important to achieve high-quality development of rural tourism.Taking W County in Shandong Province as an example,this thesis studies how to achieve high-quality development of rural tourism from the perspective of rural revitalization strategy.W County is one of the top 100 demonstration counties for rural revitalization in China,as well as a national demonstration county for leisure agriculture and rural tourism.It has obvious ecological advantages and abundant rural tourism resources.High-quality development of the county economy has been achieved.However,with the rapid rise of rural tourism in W County,a series of problems restricting its development have gradually emerged.By referring to the literature,the basic theories such as sustainable development theory,comparative advantage theory and new public management theory are expounded,and the concept of rural revitalization strategy,rural tourism and the relationship between rural revitalization strategy and rural tourism are defined.Through various research methods such as questionnaires and interviews,this thesis analyzes the current situation of rural tourism development in W County,sorts out the development advantages and basic practices of rural tourism in this county,and summarizes the existing problems in rural tourism development on this basis.Five questions.Through in-depth analysis of the reasons that make the development of rural tourism in W County into trouble,and selected four typical cases of rural tourism at home and abroad for comparative analysis,experience enlightenment is drawn,and countermeasures on how to achieve sustainable development of rural tourism in W County under the background of rural revitalization strategy are provided.Suggest.The first is to strengthen government guidance and create a development atmosphere;the second is to liven up "+ tourism" and create a "six-in-one" rural tourism system;Improve the level of rural tourism governance;fifth,give play to the main role of villagers and inject new momentum into the development of rural tourism.Taking the rural revitalization strategy as the starting point,this thesis proposes new countermeasures for the development of rural tourism in W County from five aspects,which has certain reference significance not only for W County,but also for the sustainable development of rural tourism in the whole city and even the whole country. |
