Research On The Countermeasures To Improve The Discourse Power Of Marxist Ideology In The New Media Era

As one of the most debated concepts in the field of philosophy and social sciences,ideology has always been the focus of academic research.In recent years,the scope,manner,carrier and environment of ideology construction have changed greatly,but the importance and fundamental task of ideology construction has remained unchanged.From the practical history of China’s revolution,construction and reform,the powerful driving force played by ideology has played a positive role in safeguarding national security,maintaining social stability and gathering public opinion and public sentiment,while grasping the ideological discourse power is a political prerequisite to ensure the effective functioning of Marxist ideology.At present,with the rapid development of the Internet,the new media has become the main battlefield of ideological encounters.More importantly,the shift of the main battlefield has brought a different reality to the promotion of ideological discourse power,which not only brings an unprecedented opportunity for development,but also raises new challenges that cannot be underestimated.Therefore,the study on the promotion of Marxist ideological discourse power is conducive to enhancing national influence and maintaining national ideological security,which is related to the long-term development of the Chinese nation.The article begins with an in-depth explanation of “Marxist ideological discourse”,comparing and analyzing the three basic concepts of “discourse”,“ideological discourse” and “Marxist ideological discourse”,compiling the classical expressions of Marx,Engels and Lenin on ideology,summarizing the theories of Mao Zedong,Deng Xiaoping,Jiang Zemin,Hu Jintao,Xi Jinping and other national leaders on the issue of ideology,and concluding the basic views of Western scholars on ideological theory to lay a solid theoretical foundation for the following study.Secondly,starting from the characteristics of new media,this paper analyzes the opportunities brought by the new media to the discourse power of Marxism ideology: opening up new fields for discourse expression,providing new technologies for discourse dissemination,and expanding new audiences for discourse identity.At the same time,under the influence of many features of the new media,the construction of Marxist ideological discourse is facing serious challenges,such as the weakening of the dominant power of ideological discourse,the impact on the way of discourse dissemination,and the stronger penetration of Western ideology.Based on this,this paper elaborates the importance of enhancing Marxist ideological discourse in the new media era,and insists on taking realistic problems as the guide to summarize the basic principles and domestic and foreign inspiration for enhancing Marxist ideological discourse from the cognitive level,and proposes specific countermeasures from the practical level in a targeted manner,such as promoting theoretical innovation,strengthening institutional construction,accelerating technological research and development,and strengthening team building,in order to promote the enhancement of Marxist ideological discourse.