| Under the management background of the improvement of government credibility,the guidance of network public opinion is particularly important.For this reason,the Nanning Municipal government has also carried out a series of management activities,including the activity of "Netizens view Nanning".Nanning "netizens see nanning" series of activities by public opinion information gathering,to formulate campaign theme,communication and coordination,display the government image,to promote the public understanding and support for the work of the government,reduce the net friend misunderstanding in the work of government,dissolve the conflict of public opinion and actively promoting government image display,increase the public recognition to the government,Then reduce the generation of negative network public opinion,reduce the negative impact of negative network public opinion.At the same time,"Netizens see Nanning" activities aimed at social hot spots for netizens to clarify and explain in time,netizens field trips,experience the actual situation on the network to actively spread,expand the spread scope,strive to let more netizens understand and support the government work,Is through the communication of local government public opinion guidance in advance,to actively guide the network public opinion,reduce the net friend misunderstanding and reduce network negative public opinion,to reduce the negative influence public opinion and to improve the government’s credibility,and nanning government explored by building a good public relations to a new approach of network public opinion guide.Based on the perspective of improving government credibility,this paper explores the practice process of public opinion guidance of "netizens see Nanning" in Nanning city,in order to enrich and promote the research on government credibility and provide reference for the practice of network public opinion guidance.First of all,this paper first introduces the research background,research purpose and significance,research ideas and methods in detail,and then expounds the relevant concepts and theories,and then analyzes the practice of "Netizens see Nanning" network public opinion guidance.The fourth chapter points out that "Netizens see Nanning" in the practice of network public opinion guidance,there are lags in collecting public opinion information,lack of communication and coordination ability,insufficient government image building and other problems,and explores the following reasons: public opinion research and judgment mechanism is not perfect,public opinion guidance subject fragmentation and government image publicity over building;Then put forward the following countermeasures and suggestions: improve the mechanism of public opinion research and judgment,form the cohesion of network public opinion guidance departments and strengthen the government’s own construction.Finally,the thesis is summarized and the shortcomings of the research are put forward. |
