Research On Government Image Crisis Management Mechanism In Network Media Environment

China is in the context of social transformation and the rapid development of online media,and has entered an era of "risk society,transition society,network society,and civil society".The crisis is increasingly global and diverse Crisis management has become a proposition that individuals and organizations cannot ignore.As the owner of public power and resources,the government’s image directly affects its appeal and authority in the society and the public.Image crisis management is listed as an important issue.However,the crisis management of government image is more complicated,and the existing deficiencies restrict its daily management and operation.Therefore,in the process of thinking about improving the crisis management mechanism of our government’s image,it is necessary for the government to build a universal and systematic crisis management mechanism to improve its modern social governance capabilities.This article takes the government image crisis management mechanism as the research object,and from a multi-disciplinary and multi-theoretical perspective,it first analyzes in detail the correlation between online media and the government image crisis through theoretical research,and creatively quotes the "social combustion theory" to discuss the government image crisis.The reasons for this and the main process of the formation of the government image crisis and the role of the Internet media in it are provided,providing a theoretical basis for the next analysis of the case.Secondly,from the perspective of a realistic system,the sample analysis was conducted by sorting out the cases in the network media environment in recent years,and the detailed analysis of the disfigurement incident in Lijiang,Yunnan,laid the foundation for the following research.Then,from practice to theory,it analyzes the problems of the current government image crisis management in China,such as poor crisis information management,lagging crisis information communication,and lack of crisis information processing capabilities,and summarizes the main reasons,such as conservative public opinion control and government awareness Incomplete information communication mechanism.Finally,taking real problems as the goal,based on the previous research system,more complete measures are proposed to improve the government image crisis management mechanism in the network media environment,which are to improve the government network public opinion early warning management mechanism,optimize the government image crisis management mechanism,and strengthen The government image crisis reshapes these three aspects.