Research On The Mobilization Actions In The Dissemination Of Rural Revitalization Policies

Rural revitalization is the only way to realize the common prosperity of urban and rural areas.The proposal of rural revitalization strategy is not only for building rural areas,it is based on rural areas and is higher than rural areas.The important guarantee of the process is related to the realization of the "two centenary goals" and the process of the great rejuvenation of the Chinese nation.At present,rural revitalization construction is in full swing in various places.Rural construction cannot be separated from the mobilization of farmers.The background,subject and method of rural mobilization process affect the mobilization effect and should be the focus of attention in the process of promoting rural revitalization strategy.Taking the theory of social mobilization as the core concept,this paper takes Dameng Town,Zhengzhou City,Henan Province as an example,trying to understand the action trajectory of rural revitalization mobilization,analyze the effect of social mobilization in Dameng Town,point out the problems in the mobilization action and put forward suggestions,so as to Improve the mobilization effect of rural revitalization policy dissemination.The researcher went several times to Dameng Town,Zhengzhou City,Henan Province,and investigated and analyzed the roles and involved actions of villagers,village and town staff,and the special industries staff in mobilization actions using quantitative questionnaire,qualitative in-depth interview,and participant observation methods,and analyzed the mobilization effects.The survey found that the mobilization of rural revitalization was carried out in Dameng Town against the background of national policies coming in and the intrinsic demand arising from rural development;The main mobilizers are government officials,grassroots cadres,village opinion leaders,etc.;The mobilization methods involved in the mobilization process of rural revitalization in Dameng Town are mainly four kinds of administrative mobilization,media mobilization,economic mobilization and self-mobilization.This paper analyzes the mobilization effect in terms of farmers’ awareness of the policy,willingness and action to participate in rural revitalization activities,and satisfaction by analyzing the data from field surveys and combining them with interviews.From the research data,the mobilization campaign of rural revitalization in Dameng Town has played a good mobilization effect.This provides a model for mobilizing farmers’ enthusiasm for rural revitalization.This paper summarizes the problems in the process of social mobilization for rural revitalization in Dameng Town: lack of professional communication talents,low media integration,and feedback channels need to be broadened.Then make suggestions for improvement accordingly: build a professional communication talent team,integrate multiple media,and establish a feedback mechanism for residents.The concluding section summarizes and reflects on this study,and suggests space for expansion of the next study.