The image of a political party refers to the comprehensive perception and overall impression formed in the mind of the public through political activities,external display and media dissemination of the party’s program,nature,purpose,governing philosophy and governing efficiency.In the new era,the Communist Party of China image construction method has made a great breakthrough in thinking and practice,but it is also facing a more treacherous domestic and international environment than before,so the party image construction bears a more important mission of the times.In the new era,the party has always adhered to the scientific Marxist methodology to guide practice,and constantly enriched and developed the party’s image construction methods in practice.This is not only the inevitable requirement of deepening the study of the party’s image construction,but also the realistic need of doing a good job.The methods of the party’s image construction in the new era absorb the essence of the classical Marxist writers,MAO Zedong thought and the theoretical system of socialism with chinese characteristics,and learn from the successful experience of the western party’s image construction theory.The profound theoretical foundation provides a broad vision and rich experience for the image construction of the Communist Party of China in the new era.In the face of the constantly updated situation of the world,national conditions and the party,the image construction methods constantly adjust the direction,establish problem awareness,focus on solving problems,and strive to achieve the update of methods.However,the methods of the party’s image construction in the new era are still faced with practical problems such as obsolescence and singleness of methods,lack of output objects and space of methods,and updating of the art of method display.The solution of these problems will provide opportunities for us to further improve and innovate the methods of the party’s image construction.Marxist methodology is a powerful ideological weapon to understand the world and transform the world.Therefore,the Communist Party of China image construction method under the guidance of Marxist methodology is also an important magic weapon to correctly understand the law of the party image construction and scientifically promote the party image construction.Based on this,the image construction methods of the Communist Party of China in the new era can be divided into general thinking methods and specific working methods under the guidance of Marxism.New era improve the image of the Communist Party of China construction method of the general thinking method is mainly embodied in the five thinking method in the use of the construction of the party’s image,concrete is:at the head of the global strategic thinking method and analyze contradictory dialectical thinking method,thinking method to the rule of law guarantee effectively,building a foundation to the bottom line thinking method,creating a situation in innovative thinking way.Standing at a strategic height,the party’s image building concerns the fate of the country,the people and the nation,is the "megaphone" of the Party’s influence,the "glue" of the party’s cohesion,and the "strong shot" of the party’s combat effectiveness.The party complies with the requirements of the times,It is necessary to build up the image of serving the people wholeheartedly in governance,persisting in practical reform and innovation,persisting in comprehensively and strictly governing the party,and peace-loving international responsibility.The dialectical thinking method of the party’s image construction method is to adhere to the dialectical unity of positive publicity and public opinion struggle,adhere to the dialectical unity of domestic construction and international shaping,adhere to the dialectical unity of monism leading and resource integration,the use of these methods to balance the multiple contradictions in the party’s image construction field.It is an inevitable requirement to do a good job in the image construction of the party by applying the thinking method of rule of law in the image construction of the party under the new situation.The formulation of legal norms provides theoretical guidance and practical examples for the party committees at all levels to formulate propaganda policies,and creates a new situation for the image publicity of the party.Bottom line thinking method in the application of the party’s image construction,is a scientific risk prevention,improve the ability of the party’s image construction,meet all kinds of risks challenges,firmly hold the inevitable request of the party’s image construction achievements,the master image construction principle of leadership is the bottom line,we need to respect the principal position of the people’s value is the bottom line,words against historical nihilism is the bottom line.The construction of the image of the party in the new era creates a new realm with innovative thinking methods,which are mainly reflected in the changing of the goal of the party’s image construction from time to time,advancing with The Times and innovating the means of the party’s image construction.In the new era,the image construction of the Communist Party of China under the guidance of general thinking methods constantly improve the specific work methods,with new thinking methods and policy means to create a new situation of the image construction of the party.The image construction method of the party in the new era is based on the environment,means and foundation of image construction,and the optimization path of the image construction method of the Communist Party of China in the new era is explored from the three angles of creating environment,means of communication and foundation construction.In the aspect of creating the environment,we should start from three aspects:constructing the ideological and theoretical propaganda position,constructing a clear network environment and improving the working mechanism of public opinion.In the aspect of communication means,we should artistically maintain the authority of the party’s symbol,shape the image of the leader and build the prestige of the party.In the aspect of constructing the foundation,we should start with the construction of party culture and the creation of actual achievements in governing. |