| With the transfer of economic growth factors from traditional labor and capital factors to knowledge factors,entrepreneurial activities have more and more influence on economic development,which makes entrepreneurial activities rise in the global scope.With the development of higher education in China,the number of college students is increasing,more and more graduates enter the society,which leads to the difficulty of employment and the prospect is not optimistic.Under the background of the trend of entrepreneurship sweeping the world,some college graduates choose entrepreneurship in order to avoid employment pressure.Entrepreneurship of college students can not only solve their own employment problems,promote the development of innovative economy,but also promote employment by entrepreneurship,and alleviate the overall employment pressure of college students.Therefore,the state has issued a series of entrepreneurial policies to encourage college students to start their own businesses,stimulate their entrepreneurial enthusiasm and enhance their entrepreneurial willingness.In order to study the impact of entrepreneurial policy on College Students’entrepreneurial willingness,this paper establishes variable entrepreneurial policy,entrepreneurial passion,entrepreneurial willingness,individual characteristics to explore the relationship between entrepreneurial policy,entrepreneurial passion and entrepreneurial willingness.Entrepreneurial policy includes three dimensions:capital policy,service policy and culture policy.Entrepreneurial passion includes five dimensions:identity,pleasure,flow,resilience and adventure.Through questionnaire survey,670 college students from 9 universities in Jiangxi Province were investigated and collected data.Using stata12 software to analyze the data,the hypothesis was verified and the main conclusions were as follows:entrepreneurial policy has a significant role in promoting the entrepreneurial willingness of college students,among which capital policy,service policy and culture policy have a significant positive impact on the entrepreneurial willingness;entrepreneurial motivation Emotion has a significant role in promoting the entrepreneurial willingness of college students,among which identity,pleasure,flow,resilience and adventure have a significant role in promoting the entrepreneurial willingness;entrepreneurial passion plays a full intermediary role;among the control variables,gender,obtaining professional qualification certificate,political outlook,family business background and entrepreneurial attitude have a significant positive impact on the entrepreneurial willingness. |
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