Research On Tax Preferential Policies To Promote The Development Of Digital Culture Industry

With the continuous development of the digital economy,China’s macroeconomy is transforming to high-quality development,and the application of digital technology is one of the means to help economic transformation and development.With the development of artificial intelligence,blockchain and other technologies,new scenarios of cultural consumption are constantly unlocked,emerging formats such as digital cultural industries are constantly emerging,and the process of large-scale and integrated digital cultural resources is accelerating,which has become an important driving force for economic growth.However,since the digital culture industry is an emerging format,the corresponding preferential tax policies to support the development of digital cultural enterprises are few,and most of them are provisions of normative documents,and the policies are relatively scattered,which is not conducive to the practical application of enterprises and the actual operation of tax authorities,and is not conducive to the sustainable development of digital cultural enterprises.Taxation is a lever of a country’s macro-control and the main tool for implementing industrial policies,and the formulation of a reasonable and scientific tax incentive policy can play a good role in promoting the development of the industry.Based on public goods theory,externality theory,Laffer curve and tax incentive theory,and infant industry protection theory,this paper firstly explains that the formulation of tax preferential policies is conducive to promoting the development of digital culture industry.Secondly,it composes the tax incentives related to digital culture industry and analyzes the problems such as the low legal effectiveness of tax incentives for digital culture industry and the lack of systematic and targeted preferential policies.Then,through the empirical analysis,based on the panel data of132 digital culture listed companies,a fixed-effects model is constructed to select the financial indicators that affect the development capability of enterprises and analyze the impact of tax preferential policies on these indicators,through which it is found that tax preferential is significantly and positively related to the growth rate of operating profit,growth rate of total assets,capital preservation and appreciation rate,and sustainable growth rate of enterprises,based on the empirical Based on the results of the empirical analysis and the robustness test,it is concluded that increasing tax incentives can help improve the financial indicators related to the development capability of digital culture enterprises and promote the long-term sustainable development of enterprises.Finally,based on the relevant international experience and China’s national conditions,we put forward relevant suggestions suitable for the development of China’s digital culture industry based on four aspects: legislation perspective,policy system perspective,tax incentives and tax incentives.