Design Research For Hall Of Fame’s Magazine Base On The Brand Vision Of Urban Culture

The Hall of Fame is an important learning place for people to look up to the demeanor of celebrities in history and learn their noble morals.Celebrity culture is an important part of urban culture,and the excavation and dissemination of celebrity culture is also an effective way to spread urban cultural brands.This article takes one of the dissemination media of the Hall of Fame— "Hall of Fame Magazine" as the main research object,and explores the possibility of innovation in the design of such publications under the brand visual field of urban culture.Specifically,the Haining Zhang Zongxiang Academy of Calligraphy and Painting "Tie Ruyi Pavilion" is selected as a practical case to provide a feasible entry direction for the research.The first chapter of the thesis is an introduction,which analyzes the research background,research purpose and significance,research status,research methods and framework of the subject,and finally the research focus and difficulties.The second chapter is the basic theoretical research of the city culture brand,which summarizes,composes and analyzes the value meaning of the city culture brand.The third chapter is the overview and design status of the Hall of Fame periodicals.It analyzes the elements and communication purposes of the Hall of Fame periodicals from the emergence and development,positioning,audience and value of the Hall of Fame,and conducts an analysis of the urban cultural brand and the Hall of Fame periodicals Expound the relationship,and analyze the correlation between urban cultural brands and Hall of Fame periodicals.The fourth chapter is to summarize the design strategy of the magazine design of the Hall of Fame from the perspective of urban cultural brand.It analyzes the title,color and layout design of the magazine of the Hall of Fame,and analyzes the publications of the Hall of Fame in humanities,art,and politics.Summarize the status quo of the design,and answer the design concept of the Hall of Fame journal from the perspective of urban cultural brands.The fifth chapter is based on the design practice of the magazine of Zhang Zongxiang Painting and Calligraphy Academy under the perspective of urban cultural brand.First,it briefly introduces the general situation,development and current situation of Zhang Zongxiang Painting and Calligraphy Academy,and combines Haining ’ s urban cultural positioning and brand construction overview to formulate the library magazine "Tie Ruyi Museum" The new design ideas,specific analysis of the design practice process.The last chapter is based on the investigation,theory and practice of the first five parts,summarizing the deficiencies and problems that still exist in the design of the Hall of Fame magazine under the perspective of urban cultural branding,and proposes how to better integrate the "urban cultural brand" Combining the development strategies and prospects with the "Hall of Fame Magazine",I hope it will be helpful to the development and design of the Hall of Fame Journal.