Research And Application Of Graphic Design For Fuzi Festival Based On Geometric Aesthetics

The auspicious character festival graphic is a traditional visual symbol that carries the profound auspicious meaning and cultural connotation of the Chinese nation through historical and cultural accumulation.It has a wide audience and great demand opportunities.At the same time,the auspicious character festival graphics express people’s unremitting pursuit of a happy life and their expectations for a better future.On the one hand,under the impact of foreign culture,the development of the auspicious character festival graphics is also facing difficulties;On the other hand,its expression methods and presentation methods are relatively fixed,lacking diversified expression,and the visual language of graphics has not yet formed a variety and open change,which is not compatible with the rapidly changing modern material life,and it is also unable to meet the aesthetic needs of young people.Due to the increasingly fast pace of life,simple and intuitive designs can leave a very deep impression compared to designs with complex visual expressions.This article takes the research of geometric aesthetics as a theoretical support point,combs the theoretical origins of geometric aesthetics,analyzes and summarizes three design methods of geometric aesthetics-unit repetition method,proportion division method,and grid system method.Based on this,experimental exploration is conducted on the auspicious character festival graphics,exploring a set of graphical language that combines mathematical logic and formal aesthetics,and seeking concise,rigorous,and numerical logical expressions in visual graphics,Can produce variable and open graphics changes,changing the single form of expression of the auspicious character festival graphics.With the blessing of current technology,diverse media can fully express the accuracy,extensibility,and regularity of geometric beauty.The design method based on geometric aesthetics can make the visual language of the auspicious character festival graphics more pure,easy to spread and remember,and increase the readability of the auspicious character festival graphics in the collision of multiple cultures.In the future,different explorations of festival symbols will be conducted based on both mathematical logic and more geometric or numerical shapes.