The Picture Book Design Of Zigong Well Salt Culture

Zigongjing salt culture has built the connotation and characteristics of Zigong city,making it enjoy the reputation of "thousand-year-old salt capital" in the history of Sichuan.However,at present,Zigongjing salt culture is facing problems such as insufficient publicity and insufficient innovation of propaganda media.On the other hand,with the development of society,modern readers are increasingly favoring concise,clear and vivid image reading.In this context,the pictorial expression of picture books meets the reading needs of people today.Through the method of combining practical research and theoretical research,this paper studies the necessity of combining it with picture books and discusses the design strategy according to the publicity status of Jingyan culture,and designs a picture book of Zigongjing salt culture that meets the needs of consumers through practice,trying to enhance the influence of Zigongjing salt culture.This paper first expounds the concept of picture books,analyzes the differences between picture books and general illustrated books,comics and comic strips,and introduces the history and unique value of Zigongjingyan culture.Secondly,the current publicity status of Zigongjing salt culture and the development status of picture books are summarized,and the necessity of combining Zigongjing salt culture and picture book design is analyzed.Thirdly,according to the design positioning of Zigongjing salt culture picture book,the design strategy is proposed,and the design principles,design elements and design methods are discussed,and how to effectively promote Zigongjing salt culture is further analyzed.Finally,exploratory practice is carried out from the aspects of design elements,color expression,typographic composition,style form,and narrative expression.In short,combining Zigongjing salt culture with picture book design to design picture books with local characteristics of Zigong,on the one hand,it will help the promotion of Zigong Jingyan culture and improve the influence of Zigong city,on the other hand,it also promotes the development of picture books.