Research On The Design And Application Of Pan-gender Virtual Clothing

The time spent on the Internet by the young Generation Z group has increased dramatically in recent years,due to the epidemic.Meanwhile,the recently emerged meta-universe has become a new concept to depict the next phase of the Internet.In this context,many fashion and retail brands have started to capture more users and market share on the Internet.Due to the high acceptance of Metaverse,digital people,virtual products and other Internet products,and the deep-rooted concept of gender equality,the demand for digital personal image and digital "pan-gender" style is much higher among the young generation Z than the general Internet users.In order to meet the demand for digital self-expressio/n among young people of Generation Z,virtual clothing has become a new area of concern and development in the fashion industry.This thesis first clarifies the background of the study and the current research status of virtual clothing and pan-gender at home and abroad,and shows the overall research content and framework of the thesis.Then,through case studies,we describe their development and summarize and analyze the characteristics of "pan-gender" and virtual clothing,so as to lay the theoretical foundation for the subsequent research on innovative design language methods for pan-gender virtual clothing.Then,through research,the market user needs are identified,the combination of pan-gender style and virtual clothing is discovered,and the design content of pan-gender virtual clothing is determined.Finally,combining with the previous research,we design a series of pangender virtual clothing with the theme of "coral butterfly",for example,through color,texture and silhouette structure,we try to integrate the concept of "pan-gender" into the virtual clothing.This paper and the design practice take advantage of the ease of dissemination and the small restriction of the wearer’s body type to give full play to the function of "pan-gender" virtual clothing to express the wearer’s attitude to life and meet the new era of consumer demand for diversified clothing.