On The Consumption Nature Of Liu Yong’s Prose

In the 1970s,Liu Yong entered the literary world as a best-selling writer,and his works remained popular for more than 40 years,winning a wide range of young readers.Liu Yong’s prose takes the public’s strong demand for popular culture into account fully in the consumption era,and meets the cultural needs of readers for consumer characteristics such as fewer words,simple philosophy,familiar content and guiding,when facing huge social competition pressure.Liu Yong’s prose can stand out in a number of bestsellers,completely showing that his prose writing and consumption is closely combined.Therefore,it is necessary to take the "the consumption of Liu Yang’s prose" as the research object and study the "consumption"phenomenon of Liu Yong’s prose systematically in the consumption era by adopting the following research methods:the consumption theory,text careful reading,reader acceptance,communication and etc.The paper is made up of three parts:introduction,main text and conclusion.The main text includes four chapters.The introduction mainly introduces the reasons of this topic selection,the core concept,the current situation and shortcomings of research in the mainland and Taiwan,research methods and research ideas.The first chapter mainly analyzes the relationship between stylistic characteristics and consumption This chapter first explores the formation and three forms of argumentativeness in Liu Yong’s prose,which can help readers to understand the world rationally in the consumption society.Secondly,it focuses on and discusses the formation and the presentation of narrative in three aspects of life,inspirational and interesting sketch,as well as the way to organize narrative,which indicates narrative satisfies the readers’ needs of story reading and possesses the consumption function of accelerating the development of cultural industry.Finally,it discusses the causes of the lyricism of prose under the consumption environment,and its specific performance in form and image,which has the function of balancing consumption and aesthetics.The second chapter mainly studies the connection between subject classification and consumption.Liu Yong’s sketch mainly contains interest sketch,inspirational sketch and life sketch.This chapter first introduces the scientific and experiential features of erotic sketches,and discusses the consumption functions of erotic sketches,including satisfying readers’ actual needs and healing the soul.Secondly,it introduces the characteristics of the romantic period and mature period of inspirational sketches in early and late stages,and expounds the functions of erotic sketches with affirmation and value guidance.Finally,it analyzes the correlation among the characteristics of"prescription","lifelike","smart structure" and consunmption.The third chapter mainly focuses on the relationship between the artistic characteristics and the consumption of prose.This chapter mainly discusses three aspects:creative concept,aesthetic image and narrative language are mainly discussed in this chapter.First of all,the relationship between the creative concept and the consumption is elaborated based on the sincerity character of the prose with the feature of closing to the life experience of readers and the spirit of the times.Secondly,starting with specific works,it expounds the connection of prose consumption to content,form and subject from "close-range" aesthetic theory-Finally,the paper analyzes the consumption influence of narrative language on prose.The fourth chapter mainly studies the acceptance and dissemination of Liu Yong’s sketch.Based on the acceptance theory and communication science,this paper explores the influence of the text writing style of entertaining and relaxing and humorous text features on readers’ acceptance from the perspectives of learning expectation and psychological acceptance.Finally,relying on the theory of communication,this paper explores the impact and significance of network media imaging and consumption communication of Liu Yong’s prose.Finally,the conclusion part expounds that Liu Yong is the text writer of the consumer society.His prose constructs a complex and diverse world of consumption writing,and combines consumption with stylistic features,subject classification,artistic features,and group acceptance and dissemination,giving prose writing new meanings.In addition,the consumption of Liu Yong’s prose also has certain limitations,such as the lack of subjectivity caused by self-replication,and the negative impact of shoddy production caused by excessive commercialization of texts.