A Study On The Revitalization Of Digital Rural Culture In The New Era

Since the 18th National Congress of the Communist Party of China,socialism with Chinese characteristics has entered a new era.The Party Central Committee with Comrade Xi Jinping at its core has always regarded agriculture,rural areas,and farmers as the top priority of its work.The various undertakings of building a new countryside have continuously developed and achieved remarkable results.The 19 th National Congress of the Communist Party of China formulated and implemented the strategy of rural revitalization at the national level.The strategy includes the20-character requirement of "industry prosperity,ecological livability,rural civility,effective governance,and affluent living" with the aim of solving the contradiction between the growing needs for a better life of the people and the unbalanced and inadequate development,to achieve modernization of agriculture and rural revitalization.The construction of digital rural culture is not only a basic element of the rural revitalization strategy but also an important part of building a digital China.In 2018,the Central Government issued the first policy document on implementing the strategy of digital rural development,marking that the digital rural construction has become a new era requirement to build a new countryside,accelerate digital rural development,and achieve rural revitalization.Digital rural culture is an endogenous process of modernization and transformation of agriculture and rural areas that occur with networked,informatized,and digitized development of the rural economy and society and the improvement of modern information skills of farmers.Digital rural culture includes rural network culture,digitalization of rural cultural resources,network culture of agriculture,rural areas and other contents,which is an important basis for the revitalization of rural culture and the development of rural undertakings in the new era.In the new era,seizing the opportunity of the times,and using digital technology to help rural cultural revitalization,spread rural civility,is of great significance to comprehensively promote rural revitalization and modernization of agriculture and rural farmers.This article focuses on the current situation and improvement ideas of the revitalization of digital rural culture.It selects D County in Sichuan Province to conduct empirical research,and through a questionnaire survey,it understands the current development of digital rural culture in D County,and summarizes the main problems of D County in the revitalization of digital rural culture,which are reflected in the lagging digital information infrastructure,lack of initiative of rural residents’ participation,inadequate capacity of grassroots cadres,and difficulty in meeting the needs of villagers in digital rural culture supply.The main reasons for these problems are the low level of attention paid by the grassroots government,weak quality and literacy of villagers,lack of digital talent in rural areas,and lack of demand-oriented construction concepts.Finally,based on theoretical research and practical investigation,this article proposes a targeted development path of digital rural culture:promoting the formulation of digital policies and strengthening top-level design;consolidating the foundation of digital transformation of rural culture and expanding funding sources;strengthening the introduction and training of talents and building a team of digital talents;popularizing digital knowledge,improving digital literacy and digital capabilities of rural residents;and constructing a multi-subject of digital rural culture revitalization.Starting from these five dimensions,the overall level of development of digital rural culture can be comprehensively improved,thus promoting the revitalization of rural culture and the development of rural society.