| Rural culture is an important component of traditional Chinese culture,and its inheritance and development are necessary requirements for generating cultural confidence and promoting rural revitalization in the new era.Since the reform and opening up,in order to effectively promote rural culture,we have vigorously implemented the policy of "culture going to the countryside",which greatly enriches rural cultural life and meets the multi-level and multifaceted spiritual needs of the majority of farmers.However,there are inevitably many contradictions between elite culture from the perspective of "culture to the countryside" and traditional culture in rural areas where "culture is present".Only through continuous interaction,integration,and reconstruction of rural culture can rural prosperity and development be driven.This paper takes Pingcun as the field research point,and uses literature,in-depth interviews and participatory observation methods to master the detailed information of Pingcun’s cultural development,so as to truly understand the current situation of rural culture,analyze the impact of "culture to the countryside" on rural culture,and explore the reconstruction path of rural culture.Under the promotion of government forces,the concept of "culture going to the countryside",which represents the national ideology,continuously affects the villagers’ understanding of "culture".However,the operational logic of local society is based on traditional ethnic culture,and this interface connection once eroded the villagers’ confidence in ethnic culture.In the face of the established "culture to the countryside" operation,this culture is bound to have a huge impact on traditional rural culture.The collision,adaptation,and adaptation of the two at the same interface become the beginning of rural cultural reconstruction.This article first discusses five aspects: research background,research significance,domestic and foreign research reviews,research ideas and methods,and the definition of core concepts.Then there is the introduction of Tianye Dian,which briefly summarizes its natural environment,social environment,daily life,and production methods through field observation.It also explains the current situation of local culture in Pingcun from three aspects:material culture,spiritual culture,and institutional culture.Then,the background,process,and current situation of cultural migration to Pingcun were sorted out,and the cultural development of Pingcun was used as a clue to analyze the impact of cultural migration on rural culture.By analyzing the manifestations of cultural reconstruction in Pingcun,analyzing the reasons for cultural reconstruction,exploring the impact of cultural reconstruction on rural social order,and clarifying the underlying logic of cultural reconstruction in Pingcun.Finally,focusing on the theme of the times,exploring the path of rural cultural reconstruction in the context of the new era,helping to promote the development and prosperity of rural culture,and achieving a realistic picture of rural cultural revitalization.In a word,based on the field research of Pingcun Village,this paper focuses on combing the process of cultural transmission,borrowing and change of two different knowledge systems,clarifying the impact of culture to the countryside on the reconstruction of rural culture,and providing a cultural dimension for the effective implementation of the rural revitalization strategy and the efficient solution of rural problems in the new era. |