Research On Brand Image Design Based On The Color Visual Presentation Of Dunhuang Murals In Tang Dynasty

The uniqueness of Dunhuang murals in Tang Dynasty is of great historical significance to the world.Their integration with Western civilization,coupled with thousands of years of historical precipitation,has formed Dunhuang’s unique color discrimination ability.The Dunhuang murals of the Tang Dynasty are colorful and charming,just like the cultural confidence of the Tang Dynasty.It is one of the best matrix for borrowing and creating brand colors.With the development of The Times,we should get rid of the single imitation,integrate the connotation into the product and consumer,establish a kind of relation between the consumer and national traditional aesthetic psychology and style,for our brand value reconstruction of the new road.In the era of new media,Dunhuang frescoes are an important part of Chinese traditional culture,and the colors of Dunhuang frescoes have become an important symbol of Chinese traditional culture.Therefore,Dunhuang,as a world cultural heritage with a long history,has witnessed the great global integration before 1650.Nowadays,with the development of globalization,the cultural image of Dunhuang is constantly being excavated to shape its unique brand image,which has become a popular trend in the current era,and is an inheritance across time and space.This topic from the Tang Dynasty Dunhuang fresco color visual expression,applied to the modern brand image design,in order to achieve the inheritance of national traditional culture,enhance the brand value.This paper is divided into five chapters,the first chapter is the introduction,mainly analyzes the topic background and innovation methods;The second chapter systematically studies the expression of Tang Dynasty Dunhuang murals color,mainly from the artistic value of color,Dunhuang murals color evolution,different periods of Dunhuang murals color contrast,Tang Dynasty Dunhuang murals color composition,Tang Dynasty Dunhuang murals color application practice and so on.The third chapter from the Tang Dynasty Dunhuang murals color brand visual image design ideas,respectively from the Dunhuang murals brand research,brand image design principles,brand image design strategy to discuss.Analyze the feasibility advantage of Dunhuang mural color branding to find its own brand positioning;The fourth chapter focuses on the application of Tang Dynasty Dunhuang murals color from the definition of brand image design and brand image basic design to complete the design practice.Make "desert color · Quicksand" the brand image more personalized,novel and unique;The fifth chapter is the conclusion part,which mainly summarizes the content of the thesis.