Research On Early Education Brand Design In The Context Of Aesthetic Education

At present,it is generally believed in China that aesthetic education is a combination of aesthetic education and aesthetic education.Since the new century,with the increasing demand for the spiritual life of the Chinese people,China’s aesthetic education has also achieved rapid development in the construction process.This also provides a strong impetus for us to promote "Chinese aesthetic education".With the strengthening of domestic families’ awareness of early childhood education,the number of early childhood education institutions is increasing.Among them,there are many foreign early education brands represented by American Jim and Gymboree,while domestic early education brands have not yet formed a mature development system.Based on the current situation,this article conducts research and analysis on domestic early education brands,finds out the problems in the development of early education brands,and combines aesthetic education background concepts to create a domestic local early education brand image with design as the starting point.The main content of the article is divided into the following seven chapters.The first chapter is an introduction.The second chapter first describes the overview of aesthetic education,analyzes the development of aesthetic education at home and abroad,and explains the differences between Chinese and Western aesthetic education in today’s era.The third chapter starts with the overview and characteristics of early education brand design,analyzes the characteristics of early education,and then explains the relevance and significance of aesthetic education and early education brand.The fourth chapter mainly uses case analysis and comparative analysis methods to analyze typical early education brand cases at home and abroad.Chapter 5 analyzes the users of early education brand and the path of early education brand image dissemination from three aspects: demand,psychological characteristics,and cognitive characteristics.Chapter 6 is the research on the visual image of early education brands based on the background of aesthetic education,including brand culture and concepts,brand visual design,and brand innovation design practice exploration.Through innovative practical design,it assists the author in completing his graduation project.The research results of this topic believe that the visual image design of early education brands based on aesthetic education ideas can improve the cultural confidence,brand image,and positive publicity effect of the early education industry.At the same time,the promotion of the Chinese aesthetic education story helps the brand attract the attention of infants,promote their emotional identity,and enhance the cultural confidence of the nation.I hope that the research on this topic can enhance the importance of brand design in the early childhood education industry,and also provide assistance for further research in the future.