The Application Of Digitalization Based Cultural And Creative Design In The Construction Of Campus Culture In Rural Primary And Secondary Schools

In recent years,due to the rapid development of China’s social economy and the comprehensive popularization of compulsory education,the contradiction between the cultural needs of rural primary and secondary schools and the current situation of construction has become increasingly prominent.Faced with this problem,schools with rich educational resources in economically developed regions often create unique campus cultural construction in the form of cultural and creative design.However,due to the constraints of objective conditions such as cultural economy,rural primary and secondary schools cannot directly copy the cultural and creative experience of these schools to solve the problem of difficulty in implementing campus cultural construction.Therefore,this thesis will take the construction of rural primary and secondary school campus culture as the target subject,take campus cultural creativity as the implementation carrier,and use digital technology application as the implementation platform to comprehensively analyze the needs of rural primary and secondary school campus cultural construction,as well as the cultural creativity design to achieve rural primary and secondary school campus cultural construction through the digital platform.Taking the rural primary and secondary schools in Xingshan County,Yichang City,Hubei Province as an example,a field survey was conducted to deeply understand the cultural construction needs of local rural primary and secondary schools under the national education background,regional cultural background,and campus historical background,analyze and summarize them,and seek solutions for the implementation of their design process and the implementation of design results based on a digital approach.Then,Zhaojun Middle School was taken as a specific design object,Analyze and refine its geographical and campus cultural resources,transform its cultural elements,provide design ideas for the construction of campus culture in Zhaojun Middle School,and provide certain theoretical basis and design experience for future cultural and creative design practices and research in related fields in the construction of campus culture in rural primary and secondary schools.