Research On The Application Of Elements Of The Legend Of The White Snake New Year Pictures In The Brand Design Of Cultural Park

New Year paintings,as a deeply rooted form of Chinese folk art,have been enduring and active in people’s vision.The Legend of the White Snake is one of the repeatedly portrayed themes in New Year paintings.The New Year paintings of the White Snake have distinct artistic characteristics and profound cultural connotations,and are an artistic product of the story of the White Snake that shifts from textual dissemination to visual dissemination.This article takes the Zhenjiang Love Culture Of White Snake Theme Park as the design service object,and first analyzes the relationship between the White Snake Story and the White Snake New Year pictures.Sort out the origin and evolution of the story of the White Snake,systematically summarize its presentation in various artistic forms,and then focus on exploring the rise and development of the White Snake New Year painting,and classify it.Secondly,analyze the artistic characteristics of the composition form,character modeling,and color language of the White Snake New Year painting;Conduct a horizontal comparison of the White Snake New Year paintings from different regions,and deeply explore the differences in artistic characteristics and reasons of the White Snake New Year paintings,providing theoretical support and design reference for the later practical part.Afterwards,through on-site research on the Love Culture Of White Snake Theme Park and a summary of its basic situation and brand design status,the problems and shortcomings were identified.Analyze the audience of the park through questionnaire research and propose a construction positioning for Love Culture Of White Snake Theme Park,forming a brand design strategy for Love Culture Of White Snake Theme Park.Finally,based on the previous research and analysis,the practical part extracts and redesigns elements such as character images and storylines from the White Snake New Year paintings,and integrates them with modern design vocabulary to flexibly apply them to cultural park brand design.Further explore the role and feasibility of the elements of the White Snake Legend New Year picture in the brand design of Love Culture Of White Snake Theme Park.This article applies the elements of the White Snake New Year painting to the brand design of Love Culture Of White Snake Theme Park,enhancing the recognition and cultural attributes of the brand design of Love Culture Of White Snake Theme Park,and providing new ideas and basis for future cultural park brand design.