Research On Visual Patterns Of WeChat Moment Posters Based On Scene Interaction Theory

With the continuous popularity of mobile application devices and the large-scale use of We Chat social software on mobile devices,people receive various information on We Chat more than once a day.The use of traditional paper posters can no longer bring convenience to the audience.The scene of people receiving poster information has changed,from outdoor posters and roadside signs to posters sent by merchants and brands in mobile We Chat Moments.The popularity of We Chat Moments posters caters to the trends and trends of the times,with clear visual processes and the ability to receive information at any time regardless of location,in line with the habits of modern information reception.However,there is still a lack of a complete design system and a summary of visual patterns in the design of We Chat Moment posters,leading to issues of homogenization,lack of systematicity,and poor communication effectiveness in We Chat Moment posters.This project takes We Chat Moments posters as the research object,and the research method is based on the analysis of scene interaction theory to construct a visual pattern and design method innovation of We Chat Moments posters that meet the aesthetic needs of young people.This topic first sorts out relevant concepts,provides an overview of scene interaction theory and related concepts of online social software,and sorts out the development and categories of We Chat Moments posters.Secondly,analyze and summarize relevant poster cases,and compare and analyze traditional posters with We Chat Moments posters from design and communication perspectives.The design perspective mainly compares and analyzes specific visual elements,including color,font,graphics,composition,and layout;From the perspective of communication,a comparative analysis is mainly conducted from the perspectives of communication channels,audiences,and characteristics.After the comparative analysis,the design and dissemination characteristics of WeChat Moments posters are summarized and sorted out.Finally,this article conducts user research on young groups in We Chat Moments through questionnaire research and in-depth interviews,collecting the poster features and user emotional feelings that young user groups tend to see in morning,middle,and evening scenarios.Finally,the characteristics of We Chat Moment posters obtained from case studies were combined with the visual patterns obtained from user research in the morning,noon,and evening scenes to summarize the visual patterns of We Chat Moment posters under the theory of scene interaction.This article takes the studio project-Provincial Intangible Cultural Heritage "Tongling White Ginger" as the design practice content.Three festivals,namely Women’s Day,Valentine’s Day,and Youth Day,are selected to design festival promotional posters for the Tongling White Ginger brand.Each festival is designed based on the morning,middle,and evening scenes.The entire design is a relatively complete method model that applies visual rules to the design practice of holiday themed posters.By extracting the cultural characteristics of three festivals and combining them with the product characteristics of Tongling White Ginger,and applying the corresponding visual patterns of morning,noon,and evening in poster design,the feasibility of We Chat Moment poster design methods and visual patterns is demonstrated.