Poster Design And Application Research Of Digital Medical Enterprise Brands

As the internet and digital technologies continue to evolve,the digital healthcare industry based on these technologies is also growing rapidly and promises to be the broadest track in the internet industry of the future.With the development of the industry-wide closed-loop service system and the advent of the meta-universe era,the true value of digital health begins to be revealed and the development of industry scale reaches a critical point.In order to realize the "realization" of digital technology,digital health enterprises must cultivate consumers’ digital health consumption habits,which cannot be separated from adequate marketing communication and brand dissemination.Posters as an effective means of visual information dissemination,abstract information into visual information,can efficiently and easily convey and output values.Players that are concise,visual and easy to disseminate have become a powerful grip on branding in digital health care companies.Digital medical enterprises have certain particularities and cannot directly draw on the experience of existing medical institutions and digital economy enterprises.It is strictly regulated by the policy in advertising and publicity of the medical profession,and it is not necessary to conduct marketing because of resource agglomeration,as is the case in large public hospitals,let alone because of profit-seeking and disinformation in small private hospitals.It is a digital economy enterprise,but it is different from the internal closed-loop of To-B enterprise and from the overall outward orientation of To-C enterprise.Therefore,digital medical enterprises need to explore their own brand poster design and dissemination road,so that it forms a different design concept and style from traditional commercial posters.This thesis studies the characteristics and path of brand communication of digital medical enterprises through literature analysis,case study,designer creative reflection and content analysis,and focuses on the concept,style,method and inspiration significance of brand design of leading digital medical enterprises WeDoctor group.This paper also discusses the dissemination and effect of the poster design of the digital medical enterprise,and gives some suggestions on how to improve the brand dissemination effect of the digital medical enterprise.This paper thinks that the brand posters of digital medical enterprises should seek a balance between the alienation of digital technology,the warmth of technology and medical function,and humanization,so as to achieve the organic unity of content and form.Specifically,in the concept,the need for authoritative endorsement,people-oriented,attention to feelings;in the style,the pursuit of simplicity,documentary sense,vivid sense;in the method,grasp graphics and patterns,colors and collocation,text and expression of harmony and unity.With the help of the design and application of brand posters,digital medical enterprises can carry out differentiated competition,form a wide range of brand awareness,establish a clear brand image,and win a competitive advantage.