Research On The Development Of Lishui Red Tourism Products

Since the Party Central Committee and The State Council formally proposed to vigorously develop red tourism in 2004,they have issued the Outline of the National Red Tourism Development Plan for three times,respectively making arrangements from the aspects of theme venues,red scenic spots,special routes and special festivals,which has greatly improved the development level of national red tourism.Party committees and governments at all levels attach great importance to the development of red tourism,which provides rich soil for the development and utilization of red resources in Lishui.Lishui,as a districted city whose 9 counties(cities and districts)under its jurisdiction are all the former sites of the red revolutionary bases,is one of the important birthplaces and growth places of the red gene in Jiangsu and Zhejiang regions,and has extremely rich red resources.Promoting the development of red tourism in Lishui is of great value to the local economic and social development.However,facing the fierce market competition environment,red tourism products are restricted by many problems such as financial funds,development policies and brand building.How to turn the situation around in the future market economy has become a very crucial step in the long-term development of red tourism.In this paper,the red tourism products of Lishui are selected as the research object.On the basis of field investigation and questionnaire survey,RMP analysis mode is adopted to carry out an in-depth investigation and research on the development of red tourism products of Lishui from three dimensions of resources,market and products.At the same time,combining with the social ecosystem theory,theory of tourist behavior,on the basis of lishui characteristics of red tourism resources and tourist market structure change tendency,in lishui red tourism product development and analysis of existing problems,probes into the problem,has carried out investigation and analysis,based on the theory of the RMP and the lishui red tourism product development put forward the corresponding countermeasures and Suggestions.The research results show that there are three main problems in the development of red tourism products in Lishui: First,the development of red tourism resources is independent,difficult to manage,the depth of development is insufficient,limited by location and tourism reception ability.Second,red tourism is out of line with market demand,lack of brands and tourists,it is difficult to cope with the new situation and future challenges.Third,red tourism products have a single form of expression,lack of connotation,serious convergence phenomenon,supporting hardware lag.Finally,according to the results,in view of the lishui red tourism products have sprung up all kinds of problems during the course of development,this paper argues that,should from the overall development of red resources,to build a solid market,depth of research and development,tourism products,to safeguard supporting facilities and so on four aspects,continuously consolidate ascension results in the cultivation of lishui red tourism products,In order to realize the sustainable development of red tourism products.