Research On Cultural And Creative Custom UI Design Of Guangdong University Of Finance And Economics Based On Value Co-creation Theory

The theory of value co-creation explores the transformation of value creation from a single perspective of " enterprise-centered " to an interactive perspective of "enterprise-consumer cooperation," and ultimately realizes the improvement of value.For colleges and universities,the value co-creation theory can provide an innovative path for the cultural and creative industries in colleges and universities,improve the value of cultural and creative products in colleges and universities,enrich consumers ’purchase experience,and enhance consumers ’ cultural identity and satisfaction.Based on the theory of value co-creation,this paper discusses the value subject,value dimension and value co-creation path of Guangcai cultural and creative customization.It also puts forward the innovation path of each link of cultural and creative customization,which is to bridge the knowledge threshold before customization and create a co-creation community effect.In customization,it meets the personalized needs of users and multi-party collaboration to establish resonance.After customization,it establishes a user feedback system and explores the innovation path of user experience value.The research part uses the methods of literature,case analysis and investigation.Taking the cultural and creative customization platform and typical universities and museums at home and abroad as examples,this paper analyzes the development status and existing problems of cultural and creative customization in colleges and universities,so as to guide the development and design practice of campus cultural and creative customization in Guangdong University of Finance and Economics.Finally,combined with the value co-creation theory,the design practice of the UI of the We Chat applet platform of ’ Guangcai Cultural and Creative Co-creation ’ is carried out.The cultural and creative products are used as a bridge for the communication of the school to provide users with a platform for the customization,sales,exchange and sharing of campus cultural and creative products and resource cooperation,build a good cultural and creative ecosystem,and expand the social influence of Guangcai culture and cultural and creative industries.