| In the 21 st century,with the steady growth of economy and the country’s emphasis on people’s cultural life,the cultural industry has obtained a good opportunity for development,and the domestic film industry also takes this opportunity to break through the development bottleneck and enter a new stage of development.The concept of the new mainstream film also emerged during this period.As a major trend in the development of Chinese films,it adapts fully to the demand of market,through various attempts of typified narration,reversing its box-office and reputation,and achieving success.Based on this,this paper will conduct a systematic study on the genre construction of new mainstream films.Behind its healthy development,there are not only realistic industrial demands,but also internal cultural logic.Sorting out the characteristics of construction can predict the future development of new mainstream films,and understand the current trend of Chinese mass culture.New mainstream films break through the theme expression of lofty and full,and be concerned about the public life through the care of individual destiny.While continue the dissemination of mainstream values,they creatively solve the cracks between individual will and national spirit,show the mainstream consciousness and humanistic care,and construct the patriotic spirit of the new era.Currently,Chinese film creation,the tension and serious revolutionary sentiment of Chinese film have long disappeared,and the new mainstream film creation is trying to communicate with the public in a more secular civilian attitude,to convey the national spirit of patriotism and collectivism and the core value of socialism with Chinese characteristics with a fresh "carrier".In addition,as a special type of Chinese film,it has its own concept of ambiguity and inclusive expression.The creators are trying to integrate more film types and use more film technology to complete their expression,thus emerging the new mainstream film narrative mode of eclecticism.The genre of new mainstream films is important to the construction of China’s film industry,and it is also the powerful practice for Chinese films to seek breakthrough and innovation.In the good opportunities of development,new mainstream films need to dig deep the profound cultural heritage of the nation,and creative more cultural symbols with Chinese characteristics,to further master the power of discourse in international cultural communication,and achieve better results in the construction of cultural soft power. |