A Study On The Strategy Of Revitalization Of Shangri-La Village By Aesthetic Economy

The issue of rural revitalization is related to the overall strategic situation of building a modern socialist country and to the great historical cause of the great rejuvenation of the Chinese nation.Promoting the comprehensive revitalization of rural areas is a pioneering move to open up a new journey of rural modernization.Under the guidance of the theory of aesthetic economy,this study selects Shangri-La City,Yunnan Province as the research object,and investigates,analyzes and explores the rural revitalization of Shangri-La through the use of literature research method and fieldwork method,and strives to provide theoretical reference and reference for Shangri-La rural revitalization and even the rural revitalization of the whole country.The full text is divided into the following three parts:The first part is an introduction.This part mainly introduces the background and importance of this research topic,reviews and reviews the relevant research results at home and abroad,and discusses research methods,research ideas,related concepts,theoretical foundations,innovations,etc.The second part is the first chapter,which studies the correlation between aesthetic economy and rural revitalization.This part mainly sorts out the emotional demands and development concepts of aesthetic economy and rural revitalization,and focuses on analyzing the key role of aesthetic economy in rural revitalization.Aesthetic economy is not only a booster for rural industry revitalization,but also helps to improve the rural environment and build beautiful countryside,and has become an inseparable element to meet the needs of people’s better life,is the lubricant of rural governance,and plays an important role in inheriting rural culture and building civilized villages.The third part is the main content of this study,including chapters 2,3 and 4,mainly discussing the actual conditions,development dilemmas and implementation strategies of aesthetic economy to help Shangri-La’s rural revitalization.First,the aesthetic economy helps the practical conditions of Shangri-La’s rural revitalization.Shangri-La has rich aesthetic resources,not only unique geological landforms,three-dimensional distribution of climate and rich biological resources that are rare in China and even the world,but also in the past long historical years,through the migration and evolution of the "Tibetan-Yi Great Corridor",Shangri-La has differentiated a variety of ethnic minorities,and with the complex environment of Hengduan Mountain,it has successfully resisted assimilation,maintained diversity,and is extremely rich in ethnic and religious culture.It reflects the cultural connotation of harmony between man and nature,man and man,and man and self.Second,aesthetic economy helps the development dilemma of Shangri-La’s rural revitalization.In terms of infrastructure construction,aesthetic design is not involved enough in transportation construction,the integration of tourism infrastructure and aesthetic experience is not high,and the process of beautiful rural construction lacks aesthetic taste.In terms of industrial transformation,the transformation of aesthetic capital into aesthetic economic capacity is insufficient,the serious misalignment of aesthetic supply and aesthetic production,and the insufficient advantage of aesthetic innovation in the transformation of traditional industries.In terms of ecological resources development,the loss of rural ecological aesthetic conception and the lack of awareness of rural ecological resource protection hinder rural revitalization.Third,aesthetic economy helps the implementation strategy of Shangri-La’s rural revitalization.How to achieve the sustainable development of aesthetic economy in rural revitalization is a question worth exploring.Aesthetic economy is the result of the aestheticization of the real economy,which is the revolution of aesthetic production and aesthetic consumption triggered by the increasing prominence of aesthetic demand,which provides new ideas for rural development,that is,taking the aesthetics of party building as the guide to promote the revitalization of rural organizations;Art intervenes in local revitalization and promotes the revitalization of rural culture;Give full play to the multiplier effect of aesthetic industry to help the revitalization of rural industries;With ecological aesthetics as the core,it helps rural ecological revitalization.