Based On The Culture Of The 24 Solar Terms Study On The Visual Image Design Of Heyang Fragrance Product

With the development of social economy and the improvement of people’s quality of life,the demand and supply market of China’s fragrance industry have achieved two-way growth,and the scale of the fragrance market mainly composed of natural fragrances continues to expand.With the rapid establishment of fragrance brands,there is a serious homogenization of fragrance brand design,which generally lacks clear core brand values.The 24 solar terms culture is the crystallization of the wisdom of the working people in China and an important component of China’s traditional excellent culture.Exploring the integration of solar term culture into the visual design of fragrance brands is of great significance for the construction and promotion of fragrance brands,and is also an effective way to inherit and develop the 24 solar term culture.This paper studies the visual image design of Heyang Fragrance brand.First of all,the concept of solar term culture and incense brand design is discussed intensively;Secondly,elaborate the relevance of solar term culture and incense brand design in detail,The value of solar term culture and incense brand design,Provide theoretical support for the subsequent research of this paper;Then analyze the current situation of heyang Fragrance brand,To determine the market positioning and consumer groups through research,Provide theoretical and data support for the visual image design of Heyang Fragrance products;Then,under the guidance of culture,standard,innovation and emotion,It is proposed to design and use the main material plants of solar term incense to highlight the seasonal characteristics of incense,innovate the product form to realize the brand personalized design,and tell the brand story according to the color of solar term.Through the expression and transformation of elements,the visual image design of Heyang fragrance is developed.Refining the solar term color to determine the brand standard color,the 24 main plants into hand-painted forms,used in the auxiliary graphics and application part of the design,and the solar term culture into the incense design,innovate the form of incense.Design the design of Heyang fragrance logo,font,auxiliary graphics and other basic parts,extend the design of packaging,office appliances and other applications,and finally complete the visual image design of Heyang fragrance.Based on this,through the analysis and practice of visual image design of Heyang fragrance,find the reasonable design strategy of solar term culture into the brand: dig cultural elements into the brand design to enhance the brand culture value;emphasize the innovative design of product form,build brand differentiation and enhance consumer stickiness.Based on this,the visual image of incense brand meets the market requirements,which can let people feel the charm and aesthetic value of solar term culture and incense culture,inject new vitality into the development of plane visual elements,and also provide effective solutions for the development and practical application of incense brand.