The Study Of The Transformation Of Chinese Art Market In The Context Of Media Convergence

In recent years Chinese art market is developing rapidly, the industry scale and tradingvolumes have increased significantly. The market structure have changed and usher in a newopportunity, thus entered a new stage of historical development.At present the world art market produces the trend of multi-polarization radiation, thepattern which China as the center of the world art market is gradually emerging.China’s art market is interacting and cooperating with other industries positively, andparticipating actively in the transformation of innovation in culture industry and economicstructure adjustment to promote the inheritance and improvement of the social culture andexpand the comprehensive effect of our country, such as economy and culture.Have in-depth development of reform and opening-up, China has already been cast offthe yoke of the planned economy into the market economy. The media which are originally allrely on monopoly advantage the survival of the state has gradually embarked on the road ofmarket-oriented reform and transformed into the model which takes service as the core andthe market as the guidance. Media also formally entered a market-oriented transformationperiod. Owe to the update and perfect of media industry system and the further integration ofinformation technology industry, the media convergence in the art market play a more activeand important role. Under the influence of information industry technology and mediaconvergence, China’s art market operation also entered a new stage of development.The purpose of the article is to let the reader understand the media fusion of importantinfluence on the Chinese art market and possible future role in the emerging market modelthrough carding, analysis, integration of the variety of media forms in the current art marketin China. This paper hopes that readers see in the rapid development of China art market atthe same time think of integration of media and new media pattern create the condition for thetransformation of China art market and their adjustment, development and the interactionmode for the market transition. This is the significance of the thesis.This thesis adopts the method of theory, data in combination with practice, based on theexisting domestic and foreign related theory works, taking the institutional market analysisdata as the basis of the theoretical basis and further exploration, found the solution in thepractice, following closely the actual changes of market development to see the Chinese artmarket with the development of the view. Through the classification of different parts of theart market of mass media, and with the domestic and foreign market media developmenthistory, characteristics, problems, and future development trends, systematic classification studies.This article formed its own unique artistic point of view on the basis of predecessors’powerful theory, which is the comprehensive transformation of Chinese art market under thebackground of media convergence. In future, network platform will be involved in people’sdaily life in an unexpected way.The first chapter firstly defines the Chinese art market, analyzes the basic trend, rulesand characteristics of market. On the basis of the first chapter, the second chapter aims tostudy the action mode of mass media and Chinese contemporary art market, from thedevelopment of the mass media, its relationship with the market and role model, etc. The thirdchapter analyses the reconstruction of the media convergence and the Chinese art marketrelations, mainly from the aspects of the development trend of media convergence andtransformation. The fourth chapter discusses the problems existing in the domestic art marketin the context of media convergence. The fifth chapter puts forward the solution to theproblem. The sixth chapter discussed the prospect of development trend of China art marketcontext of media integration.