| With the rapid development of the Internet,online users have witnessed explosive growth.The development of the Internet has greatly changed the way the public obtains information.Offline consumption has shifted to online consumption,and people’s reading preference has gradually tilted from text reading to picture reading and video browsing.Catch the eye of consumers quickly.Especially for the online display of yarn brands,the design and expression of online display of yarn brands are in a relatively blank stage at present,lacking corresponding design methods and theoretical support,and have not yet formed a regional and systematic integrated design to coordinate the interactive relationship between each link can adapt to each other.For yarn brands,online display,as a new way of design display and expression,spreads the information of brand products,brand ideas and brand activities by means of Internet communication.In addition,people’s requirements for the expression form of brand online display and visual effects of content are gradually increasing.This paper discusses how to give full play to the characteristics and advantages of the Internet display of yarn brands,using plane,dynamic,video and other visual forms of expression to explore more in line with the aesthetic requirements of modern users,reading habits,and can improve the brand awareness of innovative visual expression,so as to enhance the brand benefit and spread awareness become the top priority.Based on the visual communication characteristics under the background of new media,this paper analyzes the innovative design of brand online display through a large number of brand online display cases.Refine the characteristics of online display of fashion brands and the specific application forms and expression ways of new media technology in brands,extract the online display ways suitable for yarn brands and show new visual effects in the form of planning themes.First of all,through the analysis of the necessity of the time background offline display,explore the platform and mode of yarn online display,the characteristics of online product display and the problems of yarn brand online display,and analyze the current situation of visual expression of fashion brand online display.This paper mainly studies the design and planning of the product theme and the design principles of the product theme based on the vision of the online display of yarn brand products.In addition,it also includes the application value of the visual form of the online product display,and further explores the corresponding visual elements of the online display,and conducts an in-depth study on the online display of yarn brand on the basis of typical cases and online design principles.By analyzing the design of other brands,I planned the innovative design of yarn brand online display under the background of new media,and carried out the design practice with the yarn brand "Baiyi Textile" in Dalang Lane,the first wool village in China,and planned the online display design scheme with the theme of "geometric style","Autumn warmth" and "solo journey".The purpose is to provide feasible reference and practical application for yarn brand online design.Finally,from the trend of combining technology and art from the perspective of social development,a reasonable analysis is made on the opportunities and challenges faced by the future development direction of yarn brand product online display,which sets up many possibilities for the subsequent evolution of yarn brand online display. |
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