The Pragmatic Identity Construction Of The Host In Cultural Interview

As a common form of television programs in China,interviews have attracted a large audience since their emergence in the 90 s of the 20 th century.With the advent of the Internet and new media era,the format of audiovisual programs has gradually been enriched,and the expansion of interview creation space has promoted the space for hosting and creation.At the same time,the demand for popular spiritual culture is increasing,and under the guidance of the national policy of "telling Chinese stories well and spreading Chinese excellent culture",more and more programs focus on Chinese excellent culture,and interviews have become an important part of the content of these cultural programs;Whether or not cultural interviews can be done well affects the efficiency and quality of cultural program content dissemination to a certain extent.As a special and key subject in cultural interviews,how the moderator should complete the identity construction through discourse practice,so as to better tell Chinese stories and spread Chinese culture is the main content of this study.This paper introduces the pragmatic identity theory in pragmatics,and uses the literature research method and case analysis method to carry out the research,which is divided into five parts.In the introduction part,the background and significance of the research,the research methods and innovation points are introduced,the basic concepts and basic theories of pragmatic identity research are clarified,and the current status of the research related to the pragmatic identity of the host is sorted out.The first part defines the connotation and extension of Chinese interviews in this study,and clarifies the application ideas of the analytical framework of context adaptation and discourse practice in pragmatic identity theory in the research of pragmatic identity construction of moderators.The second part is carried out from the three aspects of conforming to social culture,conforming to communicative psychology,and adapting to the studio space,and analyzes how the host should adapt to the context and dynamically complete the construction of pragmatic identity.The third part,based on the case analysis of representative cultural interviews,summarizes the basic pragmatic identity and dynamic pragmatic identity types of the moderator.The fourth part restores the creative process of the graduation work "Ingenuity Porcelain" in detail,analyzes the specific practice of the work in terms of discourse,style,discourse content and sublanguage,and provides a strategic reference for the pragmatic identity construction of the host in cultural interviews.The fifth part reflects on the creation of graduation works,and clarifies the direction of efforts in view of the problems of vague consciousness of identity construction,insufficient construction ability,and lack of personality construction,and compares the performance of excellent program hosts.