Danmaku has developed rapidly since it was introduced to China more than ten years ago,and it has entered the research field of various disciplines,and has gradually become an important topic.Entering the era of social media,the social attributes of danmaku have been strengthened.From the perspective of literature and art,a literary and artistic community has been formed that produces,discusses,and consumes literature and art together.In the field of literary and cultural studies,topics such as danmaku culture,danmaku video websites,and danmaku users have gradually attracted more and more attention from scholars,and their related research has also moved into a deeper and broader field.This paper takes the general characteristics of the social media era as the background,takes the danmaku literary and artistic community as the research object,and combines domestic and foreign academic thoughts on danmaku and the literary and artistic community to deeply explore the formation reasons,characteristics,and social functions of the danmaku literary and artistic community.This paper explores the transformation of literary and artistic concepts caused by the danmaku literary and artistic community.The first chapter of this article mainly explains the development process of danmaku and danmaku culture,explains the connection between danmaku culture and social media,and analyzes the types,characteristics and user attributes of danmaku.The first section starts with the meaning of the danmaku,and describes the development process of the danmaku from the second-dimensional cultural circle to various literary and artistic fields after it spread from Japan to China.At the same time,it clarifies the relationship between the danmaku culture and social media.With the rise of the media relying on the concept and technology of web2.0,it is against this background that danmaku video websites have become an important position for network users to fulfill their social needs.The second section first divides the danmaku into ten types from the perspective of content and style,such as empty ears,spoilers,and screen swiping,and then discusses the real-time danmaku from the aspects of the presentation method and timeline setting of the danmaku with specific examples.According to the characteristics of cross-time and space,anonymity and multiple interactions,and then according to the daily activities of danmaku users,danmaku users are divided into three types: video creators,danmaku senders,and danmaku video viewers.The second chapter of this article mainly explores the formation,reasons and characteristics of the danmaku literary and artistic community.In the era of social media,the danmaku culture realizes the collective interaction of literary and artistic scenes with its immediacy and cross-time and space,and promotes the formation of the danmaku literary and artistic community.In this process,the support of network technology laid the foundation for the setting of the danmaku player,enabling the danmaku system to distort time,generate virtual simultaneity,and change the irreversibility of natural time;Grafting the text interaction platform,the danmaku users can communicate with people while watching videos,and associate themselves with others,creating a feeling of being in a literary and artistic community.Social media has also strengthened the habit of Internet users to appreciate literature and art while discussing,forming an atmosphere of group comments.The habit of literary and art consumption discussed together in this way meets the communication needs of Internet users,and also builds a danmaku literary and artistic community.The third section analyzes the characteristics of the combination of visualization and imagination,looseness and tightness of the bullet-screen community,taking specific bullet-screen videos and netizens’ comment texts as objects.The third chapter of this article mainly analyzes the social function of the danmaku literary community.On the one hand,danmaku divides the internal and external boundaries of the literary and artistic community,allowing members within the community to gain a sense of belonging and self-identity,which is conducive to members realizing their ideal self;Members of the community channel their emotions and realize the identity of the group in resonance.On the other hand,the danmaku literary and artistic community has generated a second-dimensional nationalism,which shows the patriotic enthusiasm of the two-dimensional group and has a socio-political function.We must not only affirm the patriotism in it,but also pay attention to reflect on some extreme nationalist tendencies it contains.The fourth chapter of this article mainly discusses the transformation of literary concepts brought about by the danmaku literary and artistic community.The first section explains that Internet users in the era of social media have developed the habit of appreciating and consuming literature and art in common discussions,which makes the content of literary criticism a part of literary consumption.A great literary and artistic view of social activities.The second section analyzes the profound changes that the danmaku literary and artistic community has brought to the literary and artistic production mechanism.Under the influence of the danmaku literary and artistic community,a social-based literary and artistic production model has been formed,where the author provides topic content,and then generates through discussions and group contributions from netizens.This kind of collective production is different from the traditional collective production that pursues the integrity of the story and the continuity of the plot,but a database-like and Wikipedia-like collective production.The third section mainly discusses the changes in the literary and artistic scene brought about by the cultural and artistic activities of the danmaku literary and artistic community.Compared with the traditional literary scene,the danmaku culture has formed a social literary scene.The danmaku literary and artistic community has brought about some changes in literary activities and literary concepts,but we should not go to extremes.We need to realize that traditional literary and artistic concepts still have a greater degree of applicability in danmaku literature and art,and the literary and artistic concepts brought about by danmaku The transformation constitutes the enrichment and supplementation of the traditional concept of literature and art. |