Since 2010,the Humanities Documentaries Produced By CCTV Have Presented And Constructed The Image Of Xinjiang

In the current context of globalization,the construction of regional image is related to the relevant interests of the region and even the country.Therefore,local governments and media attach great importance to the construction of regional image,which also reflects regional external competitiveness and national soft power.Because of its geographical location,Xinjiang is an important region for China’s foreign exchanges both economically and politically,as well as a core region in the "Silk Road" economic belt.Optimizing the regional image of Xinjiang can not only guarantee the social harmony and stability,but also effectively promote the economic development of Xinjiang,enhance the comprehensive strength of Xinjiang,and improve the national image to a certain extent.National image communication and regional image communication are inextricably linked with the media,and the media plays a very important intermediary role.Although media is not the only object that plays a role in the process of regional image construction,it is an increasingly important role.How to apply humanistic documentary,an efficient medium,to effectively carry forward Chinese culture,shape national image and show the development reality of Xinjiang is worth further study.Therefore,this paper focuses on what kind of image of Xinjiang has been presented in the humanity documentaries produced by CCTV since 2010,and how to construct it,and then analyzes its value and shortcomings and puts forward targeted optimization strategies.This paper mainly adopts text analysis,based on the theories of semiotics and narratology,and takes the humanistic documentaries produced by CCTV since 2010 as the research object to study the presentation and construction of the image of Xinjiang by the humanistic documentaries produced by CCTV.This article has three parts.Part One: Focusing on the presentation of the image of Xinjiang by the humanistic documentary produced by CCTV,starting from the humanistic documentary text,through the three dimensions of landscape,society and culture to interpret the image of Xinjiang,it is concluded that the humanistic documentary presents the landscape image of the integration of nature and customs;The image of a thriving,united and harmonious society;The cultural image of the fusion of tradition and modernity.The second part: the analysis of the construction strategy of Xinjiang image in humanistic documentaries,namely the expression form of Xinjiang image in humanistic documentaries,mainly from audio-visual language,narrative perspective and narrative strategy analysis.The third part: expounds the value and problems of the humanistic documentary to the construction of Xinjiang image,and finally puts forward the improvement strategy of the presentation and construction of Xinjiang image: dig deeply the characteristics of Xinjiang,enrich the cultural image of Xinjiang;Pay attention to the urban culture of Xinjiang and pass on the new development outlook of Xinjiang;Take the initiative to respond to social communication misunderstandings.The aim is to enrich the system of regional image research in Xinjiang,provide supplementary materials for related regional image research,and provide reference experience for cultural documentaries to tell Xinjiang stories well and construct a true and comprehensive image of Xinjiang.