Research On E-commerce Development Of Traditional Handicrafts In Yunnan Ethnic Areas

Yunnan province is located in the southwest of China.The economic and cultural development of Yunnan ethnic areas is an important part of China’s overall construction of socialist modernization country and the realization of the great rejuvenation of the Chinese nation。Revitalization strategy in the country and the traditional process of the revitalization of the planning background,the ethnic minority areas in Yunnan province to find a suitable mode of sustainable development,the sustainable development of economy at the same time,promote the development of national culture innovation,need according to local actual situation,classification guidance,adjust measures to local conditions,because move,carrying the traditional handicrafts ethnic traditional culture,is closely related to the national daily life,In the era of rapid development of information technology,the market sales situation is not ideal.Relying on the electronic commerce,which is beneficial to improve the traditional arts and crafts sales,production and development based on digital data transformation,into the modern daily life of people,combined with the national culture characteristic tourism,help to build local ethnic cultural industry,enhance the economic income of farmers,promote the local cultural tradition and economic development,promote the construction of socialist new rural modernization.Combining with the traditional handicrafts of e-commerce related theory,comb in ethnic minority areas in Yunnan province under the environment of electronic commerce development present situation condition,minority areas in Yunnan province traditional handicrafts development of electronic commerce research,exploration,combined with the SWOT analysis of detailed Syria in ethnic minority areas in Yunnan traditional handicrafts of e-commerce development strengths,weaknesses,opportunities and threats,Through the comparison of representative cases,the problems encountered in the development of local traditional handicraft e-commerce are found,and the corresponding countermeasures and suggestions are put forward.The research conclusions are as follows:Ethnic minority areas in Yunnan traditional handicrafts mainly through Taobao e-commerce spell of third parties such as comprehensive electric business platform and trill live electric business platform for sales promotion activities Ethnic minority areas in Yunnan traditional handicrafts e-commerce development imbalance,there are good handicraft industry agglomeration economy,handmade silver Xinhua,for example,there are development of waning arts and crafts Handicrafts lack of competitiveness;High logistics and transportation costs limit the network sales of handicrafts;Handicraft management talent and e-commerce talent shortage;The operation efficiency of supporting facilities of e-commerce services is low;Handicraft quality supervision system is not perfect;Low visibility of handicrafts Under the background of the development of Yunnan characteristic tourism,to promote the in-depth integration of national characteristic handicrafts and e-commerce tourism.