The Venture Capital Market And Audience Activities Of Special Film Festival Innovation Research

In the early 1930 s,the film festival was born in Europe as a new way of art exhibition.Due to political competition,the film festival became the "front" without fire at that time.The film festival mixed with various forces developed rapidly in the European continent and became a common phenomenon.In addition to films,stars,media,audiences and other factors have profoundly influenced the development trend of film festivals in the evolution of history.With the end of the war,the attack of globalization,the development of science and technology,the political pattern has changed,and the film festival has attracted the attention of the world with its powerful political,cultural and economic functions.It has been widely copied and translated to other parts of the world,forming a global film festival network.More and more film festivals embark on the road of localization exploration.Comprehensive film festivals(such as Cannes International Film Festival,Venice International Film Festival,Berlin International Film Festival,etc.)that initially established the status of "masters" are challenged by new power film festivals.New activities are positioned to be different from comprehensive films.They choose films with special themes and take the route of differentiated development,striving to open up their own exclusive territory in the original film festival market,and compete with the old ones by supporting their own forces(new directors,etc.).Under this historical trend,venture capital develops vigorously and becomes the "sword" of new film festivals.At this point,a variety of professional film festivals of different sizes,colorful themes,novel and strange styles have been rapidly stimulated more functions.In the communication with audiences/fans/tourists and other non-professional/industrial audiences,the social function of a film festival is infinitely enlarged.The resulting economic and cultural benefits,such as the number of films,film trading,tourism income,cultural transmission,city brand building and so on,make the activities related to audiences/tourists become the direction of the innovation of the film festival.Therefore,the topic of the festival is very important.As the most unique type of film in China,Wuxia film has the incomparable superiority of other types of films as the subject of film festival.Every Chinese has a martial arts dream.The narrative art of Wuxia culture has a long history in the cultural tradition of the Chinese nation,which contains the traditional spirit into the Wuxia culture beyond the spiritual core of The Times,so that Wuxia culture enduring.After martial arts culture meets image,it becomes martial arts film.Martial arts films have achieved remarkable achievements in both art and business.Like Western films,martial arts films have been emulated and simulated throughout the film history with endless vitality.Celebrities such as Dillon,David Jiang,Bruce Lee,Jet Li,Jackie Chan,Donnie Yen,Michelle Yeoh,and internationally renowned directors such as Hu Peng,King Hu,Chang Che,Tsui Hark,John Woo,and Ang Lee have proved the comprehensive strength of wuxia films with their own experiences.From the birth of "The Burning of the Red Lotus Temple" in 1928 to today,there have been several ups and downs in the past hundred years.Every new birth is the result of the transformation and development,or the transformation of viewpoints,or the transformation of types,or the improvement of technology.In the past two decades,Wuxia has entered a long period of silence.No matter in terms of film subject matter or the way of talent inheritance,Wuxia films are facing innovation,which requires more extensive and profound communication with the audience.The professionalism of the film festival in the industry function and the comprehensiveness of the activities are the development directions that Wuxia films should try.This design will be the integration of wuxia film and special film festival,oriented by the employment of creators,innovation market link;Highlight features and integrate wuxia elements with the festival agenda;Give fans the right to participate in the film festival,and jointly build the common imagination of wuxia.