The Home Market Effect Test And Path Analysis Of Chinese Cultural Industry Export

Nowadays,the development of cultural industry has increasingly become an important driving force to accelerate and transform the economy.While the cultural industries of other countries compete for splendor,the development of China’s cultural industry has been particularly remarkable in recent years.The export volume of China’s cultural products and services frequently ranks among the top in the international trade market.What is the motivation and mechanism for the international trade of China’s cultural industry? This research hopes to focus on and dig deep.The theory of home market effect has become an important reason to explain international trade in the real world.The so-called home market effect is that countries with large domestic markets become net exporters in international trade in a world where trade costs and returns to scale are increasing.From the perspective of home market effect,this study aims to explain the reasons for the export of China’s cultural industry in international trade,and explore more influencing factors related to the home market effect.Is there a home market effect in the export trade of China’s cultural industry?This study examines the existence and path mechanism of home market effects on China’s export of cultural products and cultural services to major trading partners in the past two decades from 2002 to 2021.The research finds that: China is different in the export motivation of cultural products and cultural services.On the whole,in the export of cultural products,there is a home market effect in China,but there is no conclusion on the existence of home market effect in the export of cultural services.When testing the existence of home market effect on the subcategories of cultural products and cultural services,it is found that the existence test of home market effect is only found on printed cultural products and visual arts cultural products.At the same time,when further testing the mechanism path of the home market effect of China’s cultural product export trade,the research is expected to consider the two intermediary variables of "technological innovation" and "the development of domestic cultural industry".Through the mechanism test of the intermediary model,it is found that,The variable of the development of domestic cultural industry will affect the action path of the home market effect on the export of Chinese cultural products,and may inhibit the advantages brought by the local market.This shows that the influencing factors of the process of the effect of the home market are complex,and it needs to be treated dialectically and the force promoting international trade should be balanced.In addition,the study further tested the interaction influence related to the home market effect of China’s cultural industry export.In order to make the study more consistent with the characteristics of the cultural industry and the characteristics of the times,two variables of "attention allocation" and "degree of industry openness" were selected here to test their interaction with the core explanatory variables of the home market effect model.The results show that attention allocation has no effect on the home market effect of cultural products,while the variable of industry openness can be concluded that it does have an impact on the effect of home market effect,and the effect is negative.After that,the essay makes the content and conclusion of this study more reliable through endogeneity and robustness test.As a large country with a large population and a large market,it is extremely important to know whether to take advantage of the home market effect in the trade of cultural products and services.The examination and path analysis of the home market effect of China’s cultural industry enables us to have a deeper grasp of the business form development and trade promotion mode of China’s cultural industry.On the other hand,a correct understanding of the home market effect also helps us to realize that,It is necessary to correctly utilize the home market effect and promote the industry development in multiple dimensions.In view of the development of cultural industry and the progress of international trade,we should not only base on the local strength and firmly grasp the foundation,but also look to the global trend,and use various ways to enhance the competitiveness of our cultural industry and our own cultural strength.