The Communication Practice And Emotional Calling Of Online Concert From The Perspective Of Digital Ritual View

In recent years,as a practice of cloud life in the digital age,online concert has gradually entered the field of vision of more and more people.Online concert is not only a way to relieve pressure in the busy life,but also a positive exploration of the application of ritual communication in the era of cloud life.Ritual is a means of communication in daily life,but also a kind of culture.Based on the ritual view of communication,combined with relevant theories of journalism and communication,this paper makes comprehensive use of text analysis and in-depth interview to interpret the digital ceremony of online concert as a whole,and tries to explore the communication mechanism and social value of online concert performance from the aspects of the communication source,representation and construction,emotional calling and practical effect of digital ceremony of online concert.In order to provide new ideas and reference for the development of ritual communication in the future digital age.The research finds that,first of all,the transmission sources of digital ceremonies in online concerts are mainly divided into two types: ideological and theoretical sources and emotional memory sources.In the source of ideology and theory,the communication ceremony view,media events,media ceremonies as the main theoretical support,has a solid theoretical support.The source of emotional memory is based on empathy and collective memory.In the ever-changing Internet environment,the significance of social media to life is gradually profound,and the value of social media is also expanded from a single dimension to multiple dimensions.In this context,the public’s emotional expression has received more and more attention,and the phenomenon of emotional transmission is more worthy of in-depth exploration.Secondly,digital communication in the age of intelligence constructs new connotations of online concerts.As an example of shared meaning dialogue,online concerts realize the reproduction of ritual value and meaning.Participating audiences transcend physical limitations and are no longer limited to physical presence,realizing the virtual presence and personal sense of belonging.Meanwhile,in the open Internet social media environment,their identities are no longer silent and passive viewers,but active speakers with the right to speak.In the process of sharing concert ceremonies online,value meaning is constructed and group common consciousness and emotional identity is shaped.In this situation,offline concert is no longer simply regarded as a simple ritual communication activity,but as a cultural behavior accepted by the audience.The cultural implications behind online concerts influence audiences imperceptibly,thus forming a meaningful,unified and well-ordered cultural world.Thirdly,the digital ceremony of online concert has a unique emotional summoning process.With the development of communication technology,the communication behaviors and ways between people have been constantly changing.As a symbol carrier in daily interpersonal communication,online music enables individuals to be no longer restricted by external factors such as status in interpersonal communication,and gives individuals a complete,unrestricted and true sense of self.Audiences replace physical presence with virtual presence and offline interaction with online interaction,realizing emotional sharing in three processes of emotional arousal,emotional performance and emotional identification.In other words,the emotional summoning process of online concert is the process of group ceremony.In this ritual activity,the audience achieves the purpose of emotional summoning in the form of online concert content dissemination,and organizes scattered individual emotions in the emotional summoning process,so as to form organized and stable group emotions.Emotional performance is a strategy of emotional summoning in online concerts.Netizens share the emotional state of the communicators through imitation,feedback and other forms,with the purpose of inducing the receivers to empathize with them.The audience forms an emotional community through similar emotional content expression,and increases the belonging identity of group members while shaping individual self-identity and identity.Through emotional performance,individuals get the pleasure of emotional venting.At the same time,the inner distance between group members is narrowed,and spiritual satisfaction will be obtained,so as to generate emotional resonance and identity.Emotional identification in groups is the premise of group unity,and it is also the purpose of emotional calling in online concerts,in order to achieve the ultimate goal of emotional unity.Finally,online concerts have micro-level and macro-level effects.On the micro-level,for individuals,it can give vent to emotions reasonably and stimulate individual energy;on the group,it can shape group identity and form group unity.At the macro level,we can innovate social ways,broaden social field,extend spiritual space and promote cultural construction.It is undeniable that we are currently in a mobile digital age,and the online life mode of cloud will continue to exist in People’s Daily life as an irreversible trend.The development of online concerts in the future should make full use of the convenience of communication in the digital age,further enhance the real experience in the virtual scene,and jointly build group unity and group belief.In general,online concert is an innovative exploration of cloud life in the digital age,which can provide new ideas and reference for the development of ceremony communication in the digital age in the future.